Navigating the New: When & How to Adopt the “Next Best Thing”

Skill Level

Beginner

Learning Track

Keynote

In today’s fast-paced world, we often hear the phrase “unprecedented times” thrown around, sometimes with excitement, other times with exhaustion. Rather than focusing on the latest buzzword, we want to dive into the bigger picture – how to assess innovation and timing. Join us as we discuss when to embrace change and how to navigate it effectively.

About the Author

Andrea Tarrell
Andrea
Tarrell
CEO
Sercante

Andrea Tarrell is Principal & Founder at Sercante, an Atlanta-based marketing automation advisory firm. Andrea has been in the marketing automation world since 2011, both as a customer, as an agency partner, and as a certified consultant. Andrea specializes in streamlining lead-to-revenue processes in Pardot, Salesforce, Hubspot, and Marketing Cloud.

andy paden
Andy
Paden
Insurica

Leading INSURICA’s Marketing Team and in-house creative department. Supporting the advertising, public relations, and marketing needs for one of the nation’s largest privately-held brokers of property & casualty, employee benefits, surety and personal lines insurance. INSURICA is headquartered in Oklahoma City, with more than 650 colleagues in 31 locations.

eumee magat
Eumee
Magat
Lucid Motors
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