The Must-Attend Event
for Marketers
On Salesforce
No fluff, no boring panels—just real talk, actionable strategies, and a curated experience designed to level up your marketing. If you go to one conference this year, make it this one.
Forget Everything You Know About Conferences
This isn’t your typical conference. No abstract keynotes. No fluffy panels. Just bold conversations, real talk, and marketing mayhem.
Atlanta, GA
May 7-8, 2025
Are you in?
Spicy Marketing Chats
Watch industry leaders sweat it out—literally—as they tackle the hottest marketing topics while eating even hotter wings.
Marketing vs. Sales: The Ultimate Showdown
We’re putting marketing and sales teams to the test in a Newlywed Game-style battle to settle the age-old struggle once and for all.
Marketing Makers Playground
An entire floor dedicated to hands-on exploration. Get up close with the latest marketing tools, test them in real-time, and see what’s possible—no sales pitches, just pure discovery.
Marketing Unplugged Day
Kick-off Day 1 of the conference, focusing on the most pressing topics for the business. Skip the generic product sessions, dive into hands-on problem-solving unique to you, and leave with a customized action plan built specifically for your org—ready to execute.
Impactful Keynote Sessions
May 8, 2025
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May 8, 2025
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May 8, 2025
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May 8, 2025
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May 8, 2025
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Why attend MarDreamin’ Summit?
This event is for marketers who are:
Eager to engage on a deeper level with the community
Tired of “doing things the way they’ve always been done”
Ready to take action and learn about the best practices and solutions to solve challenges—today, with the technology they have.
Intimate Networking with Peers & Industry Leaders
Real-world, Expert Insights to Solve Your Challenges Today
Community-First Environment Where Everyone Participates
The Top Solutions & Tools Without the Sales Pitches
Experience Marketing in Action
Marketing Makers Playground
Step onto a floor where you test drive the top tools empowering teams to work smarter, solve critical challenges, and give them the space to drive deeper connections with their audience for real growth.
- Hands-on. No hype.
- No sales pitches, just impact.
- Practical solutions with a lot of fun.
Marketing Unplugged Day
The marketing world is changing fast, and right now. To address the three biggest challenges marketers are facing among AI and innovation, sales and marketing alignment, and rethinking campaigns to engage each individual on the buying committee, we’re taking a different approach to workshop day—and setting you up with a custom-built action plan to solve your biggest challenges.
Pick your focus, break down roadblocks, and leave with a roadmap built for your org, ready to execute.- Choose from 3 focuses:
- AI & Innovation – Build a Future-Proof Marketing Tech Strategy with AI and Automation
- Sales & Marketing Alignment – Supercharge the Middle of the Funnel and Align Marketing Tech to Drive Sales
- Campaigns 3.0 – Targeting the Modern B2B Buying Groups
Agenda
MarDreamin’ Summit is a two-day event with your marketing peers, industry leaders, certified experts, and Salesforce pros, where every keynote, breakout, and networking session has been hand-crafted for meaningful learning and real-world value.
Wednesday, May 7, 2025
Day 1 Marketing Unplugged
(Half Day)
- Choose the workshop that aligns with your immediate needs: AI & Innovation, Sales & Marketing Alignment, or Campaigns 3.0
- Build your own strategic roadmap and technical action plan
- Learn from a certified expert & get 1:1 coaching
- Engage in a collaborative learning environment
- Be entered to win a Voucher for Salesforce Certification Exams
- Dine like royalty at the VIP Dinner
Day 1 Schedule
12:00 – 1:00 pm – Welcome & Registration
1:00 – 4:30 pm – Workshops
4:30 – 5:30 pm – Networking
5:30 – 7:00 pm – VIP Dinner
Thursday, May 8, 2025
Day 2 MarDreamin' Summit
(Full Day)
- Get hands-on in the Marketing Makers Playground
- Attend networking experiences and build deeper relationships
- Enjoy fresh insights, hot takes, and some laughs at keynotes & breakouts
- Volunteer as tribute in the Scavenger Hunt to enter to win exclusive swag
- Celebrate with your new connections at the Cocktail Reception
Day 2 Schedule
8:00 – 9:00 am – Registration & Breakfast
9:00 am – Opening Keynote
10:00 am – 5:00 pm – Keynotes, Breakouts, Networking, Marketing Makers Playground, Genius Bar
5:00 – 6:30 pm – Happy Hour
Each of these workshops blends strategy, technology, and actionable steps, ensuring you leave with tangible, personalized plans that will address your most immediate needs and drive your marketing forward in 2025. Whether you’re fixing alignment, implementing AI, or evolving your campaign strategy, you’ll walk out with a roadmap that’s tailored to your specific needs and challenges.
Theme: Sales and Marketing Alignment
Supercharge the Middle of the Funnel and Align Marketing Tech to Drive Sales
In this workshop, we’re not going to just talk about high-level concepts. We’re diving deep into the nitty-gritty of what it takes to get marketing operations and automation working hand-in-hand with sales to drive results now. We’ll focus on how your marketing automation tech stack—whether it’s Salesforce, Account Engagement, or Marketing Cloud—can be the catalyst for better alignment and faster growth. We’ll also explore one of the most crucial but often overlooked areas: the conversion zone. This is the middle of the funnel, where hand-raisers become real opportunities. It’s the space where leads often fall through the cracks, and where marketing automation can help keep things moving seamlessly toward conversion.
Theme: AI & Innovation
Build a Future-Proof Marketing Tech Strategy with AI and Automation
AI is reshaping sales and marketing, but most teams don’t know where to start. This workshop is designed to help marketing leaders turn AI from an abstract concept into a real, actionable strategy for their business. Through hands-on exercises, industry insights, and real-world AI use cases, participants will identify gaps, uncover high-impact AI opportunities, and leave with a roadmap for AI adoption—tailored to their existing Salesforce and tech stack. This isn’t about theory—this is about getting AI working for you, today.
Theme: Campaigns 3.0
Targeting the Modern B2B Buying Groups
The B2B buying journey has changed—more decision-makers, longer sales cycles, and higher expectations. Traditional campaign strategies no longer cut it. In this interactive workshop, we’ll rethink how to build campaigns that engage entire buying groups, not just individual leads. From segmentation and personalization to multi-threaded messaging and dynamic experiences, you’ll learn how to create strategies that align with how modern B2B decisions are made. Through hands-on exercises and real-world examples, you’ll walk away with a customized roadmap to elevate your campaign approach—ensuring your marketing meets buyers where they are and moves deals forward.
Keynotes
Hear about the latest trends, challenges, solutions, and strategies from industry experts on the big stage—and have fun. From the newlywed game to placing marketing budget bets, to guessing between AI, automation, and magic and watching leaders sweat it out, literally over hot wings. These sessions are ones you don’t want to miss!
Opening Keynote: Welcome + State of Marketing
Speaker: Andrea Tarrell, CEO & Founder, Sercante
Time: 9:00 – 9:45 am
Marketing is changing fast—new tech, new buyer behaviors, new playbooks. But with so many shiny objects, the real question is: just because we can, should we? Let’s get real about what’s actually working. What shifts matter? What’s just hype? And how should brands show up in this new era of sales and marketing? Expect bold takes, fresh perspectives, and a few truth bombs along the way.
Place Your Budget Bets: Where Marketers Are Going All In to Win Now and in the Future
Speaker: Sarah Kloth, VP of Marketing, Sercante
Time: 10:00 – 10:45 am
Marketing budgets are tight, but the pressure to deliver is higher than ever. This session gets real about where marketing leaders are investing for maximum ROI—what’s working, what’s not, and how to make smarter spending decisions to stay ahead.
Marketing Leader Panel: The Real-Talk on Today’s Trends & Taking Action to Elevate Your Marketing Game
Speakers:
Andrea Tarrell, CEO & Founder, Sercante
Stephen Stouffer, Director, Automation Services, Tray.ai
Patrice Greene, Co-Founder & CEO, Inverta
Time: 11:00 – 11:45 am
Join top marketing leaders as they unpack today’s biggest trends, predict what’s next, and share actionable steps to level up your team. Expect fresh ideas, real talk, and big energy to help you drive meaningful growth.
The Future of Marketing with Agentforce
Speakers:
Kylie Nickles, Senior Director of Product Management, Salesforce
Cari Aves, Product Leader, Salesforce
Time: 1:00 – 1:45 pm
Marketing & Sales: A Match Made in Revenue
Speakers:
Host: Christina Anderson, Marketing Strategist, Sercante
“Couple 1” – Mimi Claugus, Global Integrated Marketing Manager & Amanda Cronkhite, Sales Enablement Manager, Graphic Packaging
“Couple 2” – Jasmine Serrano, Director of Marketing & Rachel Barbieri, Vice President Sales and Marketing, FTL Finance
“Couple 3” – Sarah Kloth, VP of Marketing & Jesse Jordan, VP of Client Development, Sercante
Time: 2:00 – 2:45 pm
Sales and marketing—partners in growth or star-crossed opposites? In this interactive game-show-style session, we put their relationship to the test! Watch as sales and marketing pros answer revealing questions about each other’s goals, frustrations, and expectations—Newlywed Game-style. You’ll laugh, you’ll cringe, and most importantly, you’ll walk away with real strategies to bridge the gap, align your teams, and drive more revenue—together.
Is it AI, Automation, or Just Plain Magic?
Speakers:
Siso Ntuli, Senior Engagement Manager, Sercante
Dan Jaikes, Engagement Strategist, Sercante
Time: 11:00 – 11:45 am
AI is everywhere—but is it really? Marketers face countless “AI-powered” tools, but some are just automation in disguise. In this interactive session, test your knowledge in a fast-paced game and learn when to use AI vs. automation for better marketing results.
Spicy Marketing Chats: Hot Wings & Hot Takes
Speakers:
Abbey Freund, Engagement Manager, Sercante
Lauren Noonan, VP, Growth & Alliances, Sercante
Lauren Mischke, Director RevOps, Templafy
Time: 4:00 – 5:00 pm
Things are heating up as we bring industry leaders into the hot seat—literally. Watch as they tackle spicy wings and even spicier questions about marketing trends, tech, and the future. It’s a fiery session you won’t want to miss.
Marketing Makers Playground
As you take the latest marketing solutions for a test drive, learn more about their capabilities and best practice considerations from the experts with these sessions happening in the Marketing Makers Playground.
A Proven Framework to Boost Campaign Creation Speed
Speaker: Noah Dinkin, Founder & CEO, Stensul
Time: 10:00 – 10:40 am
Disparate teams, messy workflows, and clunky approvals impede your content production speed and business impact. Stensul’s CEO, Noah Dinkin, reveals how modern marketing teams are removing the roadblocks that sabotage their company’s content supply chain. Discover how leading enterprises are reimagining their creation operating model, leveraging innovative technology, and integrating it with their existing tech stack.
Salesforce Agentforce & ABM Session
Speaker: TBA
Time: 11:00 – 11:20 am
More details coming soon!
Salesforce Agentforce & ABM Session
Speaker: TBA
Time: 12:00 – 12:20 pm
More details coming soon!
The Data Cloud Fan Experience
Speakers:
Lauren Noonan, VP, Growth & Alliances, Sercante
Cara Clanton Pope, CRM Analytics Program Manager, Sercante
Time: 2:00 – 2:20 pm
Get ready for an interactive demo where we’ll take you through an exciting “fan experience” journey, using the sports and entertainment industry as the perfect example! Watch as Data Cloud powers personalized marketing, seamless ticketing, and more, creating a smooth, unforgettable experience. See how data integration and segmentation bring it all together to boost revenue, deliver powerful insights, and supercharge your business. This is your chance to see these game-changing technologies in action—no matter your industry!
Early Learnings from 50 Agentforce Implementations
Speaker: Dan Jaikes, Engagement Strategist, Sercante
Time: 2:30 – 2:50 pm
The shortcuts, pitfalls, and winning strategies from first-time Agentforce users. Learn how to avoid common missteps and fast-track your success.
Marketing Cloud on Core: What Account Engagement Customers Need to Know
Speaker: Erin Duncan, Account Engagement Product Director, Sercante
Time: 3:00 – 3:20 pm
There were so many thrilling product updates recently released with Marketing Cloud (Growth & Advanced) and Account Engagement customers have access to several of these features! Get the real talk from the experts about what you need to know to start maximizing these features and how using the power of Data Cloud and AI can power personalized seamless experiences for your audience, at scale.
Developer Show & Tell: Solutions That Every Marketer Needs
Speaker: Katy Hege, Front End Developer, Sercante
Time: 3:30 – 3:50 pm
Marketing professionals are often running into the same issues when creating an email, editing templates, and collaborating on assets. After seeing these recurring issues, this developer has built a few top solutions that help teams save time, work more efficiently, and be able to keep their focus on high-impact initiatives. Come and see these top tools in action—and be dazzled during this show and tell experience.
Networking
Build deeper relationships and get advice for building your personal brand, effectively collaborating across teams, and growing your career from community leaders who have been in your shoes and are ready to share their lessons learned along the way.
Personal Branding for Salesforce Marketers: Stand Out in a Competitive Field
Speaker: Stephen Stouffer, Director, Automation Services, Tray.ai
Time: 10:00 – 10:20 am
In this session, we’ll focus on how to build and showcase your personal brand in the Salesforce ecosystem. Learn from seasoned professionals on how to craft a reputation, make yourself visible, and elevate your presence within the Salesforce community.
From Individual Contributor to Leader: How to Take the Leap
Speaker: Nelson Davis, Founder & Chief Vizioneer, Analytic Vizion
Time: 10:30 – 10:50 am
Hear first-hand how industry and community leaders went from individual contributors to leading the charge. This will be a heart-to-heart filled with stories of authentic challenges and triumphs. From POVs, to thought leadership, and personal branding, get all the expert advice on how to finally take the leap in your career.
Leveling Up: Career Growth Paths in Salesforce Marketing
Speaker: Christine Ewen, Principal B2B Product Specialist, Salesforce
Time: 12:00 – 12:20 pm
Discover the different career trajectories in Salesforce marketing and how to navigate your way up the ladder. Experts will share insights on the skills you need to cultivate, how to stand out, and tips for moving from tactical to strategic roles.
The Power of Collaboration: Working Cross-Functionally
Speaker: Emily Davidson, Director of Marketing, Enterprise, Sandler
Time: 1:00 – 1:20 pm
As Salesforce marketers, collaboration is key. This session will explore how to effectively partner with sales, service, and product teams, building a cohesive strategy that drives success and boosts your career visibility.
Rediscovering Your Marketing Career Value in an AI-Driven World
Speaker: Brandon Walton, President, Owner & Principal Consultant, Cypress Learning Solutions
Time: 2:00 – 2:20 pm
AI is transforming business, offering marketers a chance to redefine their careers and amplify their impact. Join an open discussion on how to navigate the AI-driven landscape, leveraging tools to enhance creativity, optimize campaigns, and unlock new career growth opportunities. We’ll explore strategies for balancing the art and science of marketing, staying ahead of consumer expectations, and future-proofing your career.
The Future of Salesforce Marketing: How to Stay Ahead of the Curve
Speaker: Andrea Tarrell, CEO & Founder, Sercante
Time: 2:30 – 2:50 pm
The marketing landscape is always changing, and staying ahead is key to keeping your skills relevant. Join a community-led, open discussion where we’ll explore the latest Salesforce trends, AI, and emerging technologies. Together, we’ll share insights on the future of marketing automation and how to anticipate what’s next in our careers.
Breakouts
From the steps to take action for maximizing AI, to personalization techniques, marketing and sales alignment, lead nurturing, and using analytics to make effective data-driven decisions, these breakouts have everything to help marketers level up in their role and create better customer experiences that drive impactful growth.
Get Your Data AI-Ready: Real Steps To Action Today
Speakers:
Lauren Noonan, VP, Growth & Alliances, Sercante
Heather Rinke, Salesforce Product Director, Sercante
Time: 10:00 – 10:20 am
Forget the fluff—this session gets down to the nitty-gritty of preparing your Salesforce org for AI by getting your data right. We’ll walk through the exact actions you can take today to clean, standardize, and structure your data for optimal AI use. From tackling duplicates to fixing broken fields, we’ll show you how to streamline your data so it’s ready to power smarter, AI-driven marketing.
Unlocking the Future of Marketing: Personalizing Customer Experiences at Scale using AI
Speaker: Srinivas Sandiri, Digital Transformation & AI-Powered CX Expert
Time: 10:30 – 10:50 am
Discover how AI, data aggregation, and CRM systems power personalized customer experiences at scale. Learn how to set clear goals, choose the right personalization approach, and leverage AI-driven insights to boost engagement, conversions, and customer loyalty.
From Data to Insights: Driving Smarter Decisions with Salesforce Analytics
Speaker: Cara Clanton Pope, CRM Analytics Program Manager, Sercante
Time: 11:00 – 11:20 am
Analytics is more than just reporting—it’s about driving smarter decisions. In this session, we’ll explore how to turn your data into actionable insights with Salesforce Analytics. Learn how to analyze customer behavior, measure campaign performance, and make data-driven decisions that improve marketing ROI.
Nurtures 3.0: Build a Powerful Email Revenue Engine
Speaker: Natalie Jackson, Director, Demand Generation, CBIZ
Time: 11:30 – 11:50 am
Go beyond basic drip campaigns—learn how to design a sophisticated, automated nurture strategy that adapts to your buyer groups, leverages advanced scoring, and integrates seamlessly with Salesforce to drive long-term pipeline growth.
From Data to Deals: Automating B2B Lead Nurturing with ZoomInfo & Marketing Cloud Account Engagement
Speaker: Sari Hegewald, Vice President of Marketing Operations, CeriFi
Time: 12:30 – 12:50 pm
Learn how we built an automated B2B lead nurture workflow using ZoomInfo, MCAE, CallRail, and Loom to enrich leads, personalize engagement, and optimize sales handoff. See real results and best practices to improve MQL-to-SQL conversion and marketing-sales alignment.
Harmonizing Sales and Marketing Through Undeniable Intent Data
Speaker: Jason Edsall, Senior Marketing Operations Manager, ENGIE
Time: 3:00 – 3:20 pm
Understanding customer intent is key to winning in today’s market. This session explores how intent data—from website interactions to content consumption—helps sales and marketing teams create highly targeted, personalized campaigns that drive real results.
What Past MarDreamin'
Attendees Have Had To Say
“An exceptional event that fuels inspiration and equips participants with practical strategies to enhance their marketing toolkits and shape their future roadmaps.”
- Adele Kurki
“Mardreamin is a marketer's dream conference where all of us passionate digital marketers can gather, learn, and grow.”
- Tim Ziter
"The Place to Be' when it comes to connecting with like-minded peers in all things Salesforce Marketing—an event not to be missed!"
- Claudia Hoops
Terminus 330
330 Marietta St NW, Atlanta, GA 30313
Terminus 330 is a historic 1912 venue, a perfect example of industrial chic with original hardwoods and exposed brick, a visual reminder that we’re stripping away the hype and fluff in the marketing world and going back to our roots—of real talk, practical solutions, and measurable results.
Located in the heart of Atlanta within walking distance to the Georgia World Congress Center (GWCC), World of Coca-Cola, Centennial Olympic Park, Mercedes Benz Stadium, numerous hotels, restaurants, and more.
TRAVEL
TRAVEL
If you are flying in, Terminus 330 is about 25 minutes from the Hartfield Jackson Atlanta International Airport, a short ride away. For local attendees taking the MARTA, the Marietta St @ Latimer St stop is a one-minute walk from the conference venue.
HOTEL
- The Hyatt Place Centennial Park
- Hyatt House Atlanta/Downtown
- SpringHill Suites Atlanta Downtown
- Hilton Garden Inn Atlanta Downtown
- Embassy Suites at Centennial Olympic Park
Booking with any one of these will guarantee a convenient, comfortable, and luxurious stay.
EXPERIENCES
In addition to getting inspired from all of the forward-thinking conversations and connections you make at MarDreamin' Summit, you may also want to experience some of the nearby attractions to fuel your creativity such as, the World of Coca-Cola, the College Football Hall of Fame, the Georgia Aquarium, and Centennial Olympic Park.
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