Marketing Unplugged Day
Workshops For Taking Action
Tired of workshops that don’t actually work? We are too. That’s why we’re doing things differently.
If you’re looking for just a tech deep-dive, this isn’t the day for you.
If you’re looking for real-world applications with a strategy you can take to your team and implement tomorrow using the technology you have today, you’re in the right place.
And if you’re ready to move from endless discussions about the same challenges to real solutions, this is the day for you.
Atlanta, GA
May 7, 2025
Peer Insights
Learn from fellow marketers facing similar challenges.
Actionable Solutions
Make the tech you have right now work for you today.
Expert Coaching
Receive 1:1 strategic coaching from the experts.
Custom Strategy
Build a roadmap personalized to your team.
Choose Your Workshop Focus
The marketing world is changing fast, and right now, there are three big challenges that marketers are facing. First, there’s the pressure to integrate AI, innovation, and technology into your strategy. Second, the ongoing struggle to align sales and marketing teams in a way that actually drives growth. And third, the need to rethink your campaigns to address the reality of today’s B2B buying process, which involves entire teams, not just one decision-maker.
These workshops are built around these real, pressing needs. We’re not here to tell you what you already know—we’re here to help you tackle these challenges head-on with practical strategies that you can put to work right away. Choose the workshop that aligns with your immediate needs and get ready to dive into the specifics of how you can drive growth in your organization.
AI & Innovation
Build a Future-Proof Marketing Tech Strategy with AI and Automation
AI is reshaping sales and marketing, but most teams don’t know where to start. This workshop is designed to help marketing leaders turn AI from an abstract concept into a real, actionable strategy for their business. Through hands-on exercises, industry insights, and real-world AI use cases, participants will identify gaps, uncover high-impact AI opportunities, and leave with a roadmap for AI adoption—tailored to their existing Salesforce and tech stack. This isn’t about theory—this is about getting AI working for you, today.
Sales & Marketing Alignment
Supercharge the Middle of the Funnel and Align Marketing Tech to Drive Sales
Let's dive deep into what it takes to get marketing operations and automation working hand-in-hand with sales to drive results now. We’ll focus on how your marketing automation tech stack—whether it’s Salesforce, Account Engagement, or Marketing Cloud—can be the catalyst for better alignment and faster growth. We’ll also explore solutions for one of the most crucial but often overlooked areas: the conversion zone—where hand-raisers become real opportunities and where leads often fall through the cracks.
Campaigns 3.0
Targeting the Modern
B2B Buying Groups
The B2B buying journey has changed—more decision-makers, longer sales cycles, and higher expectations. Traditional campaign strategies no longer cut it. In this interactive workshop, we’ll rethink how to build campaigns that engage entire buying groups, not just individual leads. From segmentation and personalization to multi-threaded messaging and dynamic experiences, you’ll learn how to create strategies and build an action plan customized to your business that align with how modern B2B decisions are made.
Choose Your Workshop Focus
The marketing world is changing fast, and right now, there are three big challenges that marketers are facing. First, there’s the pressure to integrate AI, innovation, and technology into your strategy. Second, the ongoing struggle to align sales and marketing teams in a way that actually drives growth. And third, the need to rethink your campaigns to address the reality of today’s B2B buying process, which involves entire teams, not just one decision-maker.
These workshops are built around these real, pressing needs. We’re not here to tell you what you already know—we’re here to help you tackle these challenges head-on with practical strategies that you can put to work right away. Choose the workshop that aligns with your immediate needs and get ready to dive into the specifics of how you can drive growth in your organization.
Theme: AI & Innovation
Build a Future-Proof Marketing Tech Strategy with AI and Automation
AI is reshaping sales and marketing, but most teams don’t know where to start. This workshop is designed to help marketing leaders turn AI from an abstract concept into a real, actionable strategy for their business. Through hands-on exercises, industry insights, and real-world AI use cases, participants will identify gaps, uncover high-impact AI opportunities, and leave with a roadmap for AI adoption—tailored to their existing Salesforce and tech stack. This isn’t about theory—this is about getting AI working for you, today.
Theme: Sales & Marketing Alignment
Supercharge the Middle of the Funnel and Align Marketing Tech to Drive Sales
In this workshop, we’re not going to just talk about high-level concepts. We’re diving deep into the nitty-gritty of what it takes to get marketing operations and automation working hand-in-hand with sales to drive results now. We’ll focus on how your marketing automation tech stack—whether it’s Salesforce, Account Engagement, or Marketing Cloud—can be the catalyst for better alignment and faster growth. We’ll also explore one of the most crucial but often overlooked areas: the conversion zone. This is the middle of the funnel, where hand-raisers become real opportunities. It’s the space where leads often fall through the cracks, and where marketing automation can help keep things moving seamlessly toward conversion.
Theme: Campaigns 3.0
Targeting the Modern B2B Buying Groups
The B2B buying journey has changed—more decision-makers, longer sales cycles, and higher expectations. Traditional campaign strategies no longer cut it. In this interactive workshop, we’ll rethink how to build campaigns that engage entire buying groups, not just individual leads. From segmentation and personalization to multi-threaded messaging and dynamic experiences, you’ll learn how to create strategies that align with how modern B2B decisions are made. Through hands-on exercises and real-world examples, you’ll walk away with a customized roadmap to elevate your campaign approach—ensuring your marketing meets buyers where they are and moves deals forward.
How It Works
Get Your Pass
Sign up for MarDreamin’ Summit with the Workshop Day Pass.
Pick Your Focus
Choose from AI & Innovation, Sales & Marketing Alignment, or Campaigns 3.0.
Frame Your Mindset
Understand what your focus means for the modern marketer in 2025.
Identify Roadblocks
Pinpoint what’s holding you back.
Optimize Your Tech
Dive into solutions with the tools you already have.
Create Your Plan
Work with an industry leader to build a tailored strategy.
Get Expert Feedback
Receive direct guidance from certified specialists.
Leave with Clarity
Walk away with an actionable plan for your team and leadership.
Agenda
180 minutes of a powerful mix of strategy, technology, and coaching to bridge the gap between how-to and real-world execution.
90 minutes
- Explore key industry trends and top marketing challenges.
- Identify and define your team’s biggest roadblocks.
- Collaborate with peers to refine your focus.
- Get 1:1 insights from an industry leader.
- Build a personalized strategic roadmap to tackle your challenges.
45 minutes
- Discover how to apply the tech to solve real-world challenges.
- Assess your current tech stack and available resources.
- Explore tailored solutions with expert guidance.
- Get direct input from certified specialists on the tools you use today.
45 minutes
- Combine your strategy and tech solutions into a clear, actionable plan.
- Get coaching on how to present your plan and demonstrate impact.
- Leave with confidence—and a ready-to-execute solution.
- Then, celebrate your progress at the VIP Dinner.
What Past MarDreamin' Attendees Have To Say
Very insightful, overall a great experience!
This was awesome, thank you! There is so much to wrap my head around.
I was in awe!
What Past MarDreamin' Workshop
Attendees Have Had To Say
“This was awesome, thank you! There is so much to wrap my head around.”
- Tuija
“Very insightful, overall a great experience!”
- Allyson
"I was in awe!"
- Susan
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