Respecting email subscriber preferences is essential for every marketer to understand and practice. You want to deliver messages that are relevant to subscribers so they are more likely to take action. At the same time, you have to stay compliant with a changing array of legislation so you can continue to do your job.
In this session, you’ll find answers to the following questions:
- Can your email subscribers do anything other than unsubscribe?
- Are your marketing efforts evolving to respect data privacy laws?
- How are other Pardot & Salesforce customers addressing GDPR, CCPA, LGPD, and other privacy laws in their marketing efforts?
- How can marketers organize omnichannel preferences for different purposes, brands, business units or consumer personas?
Attendees will have a deeper understanding of how their Pardot solution can utilize Salesforce’s individual and 15+ other data privacy objects to stay compliant without breaking the bank.
