Marketing Reporting: Why Contact Roles are “Mission-Critical” and How To Effectively Add Them

Skill Level

Advanced

Learning Track

Admin
Features & FunctionsLead Management

Most marketers seek better Pardot reporting, but they need opportunity contact roles to make the magic happen. Based on my consulting experience, I estimate that less than 20% of companies have contact roles adequately populated. Get serious and solve your contact role challenges.

In This Session:

  • Learn why Pardot contact roles are important.
  • Get a comprehensive look at a couple of key solutions.

About the Author

Jen Kazin
Jen
Kazin
Consultant
GreenKey

I am 6x Salesforce Certified Consultant with 9 years of experience in Account Engagement and Salesforce. I help marketing leaders transform their Salesforce systems for better marketing results. Prior to consulting, I worked 15 years as a global marketing director where I managed my first Account Engagemenimplementation. (After that, I was hooked!) I am the Salesforce Marketing (Pardot), Twin Cities User Group Leader. In my free time, I enjoy running, biking and kayaking.

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