Join us for a complete overview of Marketing Cloud Account Engagement (Pardot) Scoring Rules and Scoring Categories.
You’ll learn how to track and aggregate prospect engagement using a lead scoring framework. This will include a thorough introduction to both Pardot Scoring Rules and Scoring Categories with clear definitions as well as technical explanations and use cases.
Key learnings:
- Introduction to Pardot scoring and scoring categories
- Identifying and measuring key touch points across the marketing funnel
- Developing a customized scorecard for specific business needs
- Technical setup
