There are a lot of tools that promise account-based marketing (ABM) success. But you can implement an effective ABM strategy with the tech stack (and team!) you have.
In this session, we will review how to build out an ABM strategy with Salesforce and Marketing Cloud Account Engagement (Pardot). We’ll uncover ways to get sales and marketing aligned so you can deliver the right-channel messaging to the right-person at the right-time.
Topics covered include:
- Creating your target account list and key buyer groups with sales using account persona insights, scoring, and grading.
- Determining the best mix of channels, engagement points, and building personalized assets with HML and dynamic content.
- Measuring the success of your strategy with engagement history and campaign influence.
