Developing A Complete Digital Customer Experience Within Salesforce

Skill Level

Intermediate

Learning Track

What’s Next In MOPS?

Curious about what a digital marketing journey is like for customers when all aspects of it live within the Salesforce platform? Join us as we share our journey in building a true digital customer experience by using Experience Cloud. We’ll share a summary and our learning of how we migrated and built out several website, automations, emails, and analytics by leveraging this tool.

As a result, we can track every touch point from our customers and make data-driven decisions on what comes next for them, without a reliance on a third party data.

About the Author

Jon
Dytor
Close Brothers

Jon works for the merchant bank Close Brothers, for the Asset Finance and Leasing division. The Digital Marketing team manages multiple websites as well as all digital channels such as SEO, PPC, and Social, and Marketing Automation.

Nicole
Northcroft
Close Brothers

Nicole works for the merchant bank Close Brothers, for the Asset Finance and Leasing division. The Digital Marketing team manages multiple websites as well as all digital channels such as SEO, PPC, and Social, and Marketing Automation.

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