Better Together: AI-Powered Marketing Solutions

Skill Level

Advanced

Learning Track

What’s Next In MOPS?

Ladies and gentlemen, get ready to buckle up and enter the realm of cutting-edge marketing innovation! In this electrifying session, we’re diving deep into the world of AI-powered marketing campaigns and discovering the secrets to driving some pretty cool results.

AI, the superhero of the digital age, has revolutionized the way we approach marketing. It’s time to harness its incredible power and take your campaigns to soaring new heights. Picture this: campaigns that anticipate customer needs, deliver personalized experiences, and leave your competitors in the dust.

Salesforce’s Marketing GPT and Einstein GPT product unlocks new technology that allows AI-enabled segmentation and personalisation of customer journeys based on your CRM data. Media.Monks’ proprietary Synthetic Content Production tool set then delivers AI-enabled enterprise quality content at previously unprecedented levels of personalisation. Together – the solutions help marketers deliver on the promise of personalized journeys at scale, powered by AI, now.

P.S. Yes, this session description was written by AI

About the Author

Claudia

Hoops

Senior Marketing Cloud Consultant

fluent:cx

With 15+ years of experience, Claudia specializes in marketing strategy and automation. She began consulting 7 years ago and has over 10 years of experience in the Salesforce ecosystem, from end-user to Consultant. Claudia manages implementations, strategy, training, and campaigns for Account Engagement and Marketing Cloud. A Salesforce Marketing Champion (2021-2023), her passion is solving organizational challenges, integrating systems, and empowering data-driven decisions.

Tammy

Begley

Media.Monks

Tammy Begley is the Head of Marketing Automation for APAC. She also sits on the Salesforce Marketing Cloud Partner Advisory Board and is a recognised Salesforce Marketing Champion as well as leader of the Melbourne Pardot User Group.

She has over 20 years experience as a marketer. Working for large corporates in South Africa and Australia. Tammy specialises in digital marketing and marketing automation technology and strategy.