Building a World-Class Customer Lifecycle Automation Strategy with Salesforce

Skill Level

Beginner, Intermediate

Learning Track

Marketing Cloud Engagement (SFMC)

Lifecycle MarketingMarketing CloudSalesforce Data Cloudpersonalization

In this talk, we will explore the transformative power of lifecycle marketing using Salesforce Marketing Cloud, Personalisation, and Data Cloud. We’ll discuss how tailored automation can guide customers from initial awareness to becoming loyal advocates. Rich will highlight how automation facilitates seamless onboarding, personalized nurture campaigns, and effective re-engagement strategies using the Salesforce stack. We will uncover how these tools can create meaningful interactions that foster long-term customer relationships and drive sustained success in today’s competitive landscape.

About the Author

Rich

Wright

Chief Experience Officer

carbonx Data & Marketing

Rich has lead some of the largest and most complex implementations of the marketing side of the Salesforce stack, with over a decade of experience in Salesforce, lifecycle marketing, and customer experience. He works with some of Australia’s biggest brands in both a consulting and Salesforce customer capacity.