Creating Human Connections in E-Commerce With Connected Data

Skill Level

Beginner, Intermediate

Learning Track

Data & Analytics
AI in RetailCustomer EngagementE-commerce

The future of e-commerce lies in creating meaningful, human connections. This session will explore how connected data and advanced AI tools can help businesses deliver personalized shopping experiences at scale. We’ll dive into how these technologies allow brands to engage customers across digital and physical touchpoints, offering real-time insights, tailored recommendations, and seamless interactions. Discover how to leverage predictive AI, data-driven personalization, and omnichannel commerce to boost engagement, loyalty, and sales — all while maintaining the human touch customers expect.

About the Author

Dedrick Boyd
Dedrick
Boyd
CEO
TechSparq

Dedrick, an international eCommerce strategist and software development technologist, possesses over 20 years of unrivaled expertise in the e-commerce and software engineering realms. Renowned for his proficiency in constructing B2B marketplaces, e-procurement implementations, and B2C commerce systems, Dedrick embraces a no-wasted-motion philosophy. His unwavering commitment to elevating customer experiences while avoiding excessive tech distractions drives unparalleled personalized eCommerce & immersive online shopping experiences for Fortune 500 clients. He’s been featured in Forbes, Yahoo!, FOX, NBC, CBS, Portland Business Journal, Metavertising Podcast, and Salesforce Commerce Cloud Innovations Podcast.

Skip to content