MarTech is not feeling well. Complexity, fragmentation, unreliability, and lack of governance plague modern stacks; only 33% of features are used. The result? Wasted spend, poor usability, and security risks. Solid marketing architecture is needed more than ever. Data Cloud and Agentforce show great promise, but they are not a silver bullet that will fix your underlying issues.Join this session to learn how to make your MarTech stack work for you and your agents. We will cover 10 proven strategies to address some of the most common bottlenecks and barriers that block promising AI capabilities, such as agentic lead qualification, agent-driven ABM, and AI-based micro-segmentation.