AI has emerged as a game changer in the marketing industry, empowering marketers to deliver highly personalized and targeted experiences. With the introduction of Marketing GPT, the reality of using AI in our everyday roles is more of a reality than ever. However, the success of AI in marketing relies heavily on the availability of clean and accurate data.
This session will go through five strategies for creating and maintaining a clean database in Account Engagement to help marketers prepare for the future use of AI.
