Afternoon Keynote: Blurring the Lines: Marketing, Sales, and Customer Success

Skill Level

Advanced, Beginner, Intermediate

Learning Track

Keynote

Customer SuccessSales and Marketing

Join a dynamic panel of leaders from marketing, sales, and customer success as they discuss how they’re breaking down traditional silos and aligning their teams for a unified customer experience. This session will explore the strategies, tools, and cultural shifts necessary to create seamless collaboration between departments. Learn how integrating these functions enhances customer engagement and drives sustainable growth and operational efficiency. Discover firsthand insights from panelists rethinking their team structures to deliver more cohesive, data-driven results across the entire customer journey.

About the Author

Alexandra

Connor

Senior Vice President Marketing

FlexCare Medical Staffing

As the SVP of Marketing at FlexCare, Alexandra Connor specializes in unlocking market access and converting consumer and internal disconnect into results. With 20+ years transforming market challenges into measurable growth for scale organizations, from Walgreens Boots Alliance to Blue Shield of California, Alexandra is the architect behind market expansion strategies that have generated double-digit revenue growth and reimagined patient access to care.

Mallory

Jones

Marketing Operations Manager

J.R. Simplot Company

Mallory Jones is a digital marketing professional with extensive experience driving online visibility and engagement. At J.R. Simplot Company, she manages digital marketing strategies, oversees content creation, and works with talented marketers to optimize marketing automation tools. Her efforts have significantly increased web traffic and influenced opportunities. Mallory is skilled in developing data-driven marketing campaigns and creating real-time analytics dashboards. She holds a BBA in Marketing from Boise State University and is certified in Marketing Cloud and Digital Marketing, continually innovating in the digital marketing space.

Alina

Vandenberghe

Co-Founder & Co-CEO

Chili Piper

Alina is the co-Founder & co-CEO at Chili Piper. Her first company, Chili Piper is the Demand Conversion Platform used by thousands of top GTM teams at companies like Monday.com, Gong, Verizon and many others.