Get ready to build AI-driven journeys in Salesforce Marketing Cloud Engagement.
The first part of the session walks through the building of a custom LLM model that extracts unstructured call scripts from Sales Cloud, transforms the data in a custom LLM model, and then ingests the data back into custom objects and records in Sales Cloud.
The second part of the session overviews how to make the data actionable in Marketing Cloud by creating advanced segmentation and journey paths, creating 1-to-1 content at scale, and the next best follow-up actions for sales.
