Aligning Sales & Marketing With Account Engagement

Skill Level


Learning Track

Account Engagement

Collaborating with Simplot, we’ll reveal how food service businesses are using targeted marketing to boost sales. Learn to automate customer nurturing, integrate seamlessly with Salesforce, gain data-driven insights, and deliver timely promotions for customer delight.

About the Author


Kelly Ryan has been using Pardot and Salesforce since 2017 and is excited to help clients develop strong marketing and sales strategies, while connecting the dots to make the magic happen behind the scenes. She has experience in multi-channel campaign strategies, digital marketing tactics, account based marketing, analytics and data understanding, website development, ad and landing page design, and any cool new tools as they appear. She is based out of Denver, CO and is a certified Pardot specialist and consultant.

J.R. Simplot Company

I’ve had the opportunity to work in the startup space for the last 6 years and in turn, explored and experienced many different cross-functional roles within each company. Wearing many hats and being willing to take on new challenges and tasks is what it’s all about when it comes to helping a new business reach its goals. I’m all about a can-do attitude and helping where work needs to be done. My experience has led me to develop skills and understanding across different departments including quality assurance, process improvement, client services, sales & marketing, and day-to-day operations. I care about my company’s vision, direction, and impact and I work hard to get things done and push things forward.

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