Automate All the Things in Account Engagement

Skill Level


Learning Track

Account Engagement

Hate spending time cleaning event lists, normalizing data, and, in general, manually doing things over and over again? Me too!

In this session, learn how to automate data cleaning, build dynamic email suppression lists, and make your Account Engagement org run smoother, without writing any code.

We’re talking all Account Engagement, all day, with no special Salesforce permissions necessary.

About the Author


Lara is a Pardot power user with over 12 years of experience in Marketing Ops. She is a 4x Salesforce MVP, the co-leader of the Austin Pardot User Group, and speaker at several conferences.

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