Bring the Magic to B2B Marketing with Genie and Account Engagement

Skill Level

Beginner

Learning Track

Keynote

KeynoteMarketing Cloudaccount engagementgenie

Learn how Salesforce Genie allows marketers to meet customer demands amid privacy changes and asks to do more with less. We will share how Account Engagement’s new API enhancements and extensibility features lay the foundation for bringing the magic to B2B marketing.

Plus an exclusive fireside chat with Jay Wilder, VP, Product Marketing, Marketing Cloud at Salesforce and Eric Zenz, SVP, Product Management, Marketing Applications at Salesforce.

The presentation deck for this session will not be made available.

About the Author

Neha

Shah

Senior Director, Product Marketing

Salesforce

Neha Shah is the Senior Director of Product Marketing at Salesforce. In her role, she drives product positioning and solution messaging for Salesforce’s B2B Marketing offerings. She brings to her role a strong background in technology and business and has a proven track record of bringing solutions to the market that help SaaS companies accelerate growth. She is passionate about leveraging data-driven techniques to drive superior customer engagement. Neha holds a BS in Computer Science & Finance from Rutgers University and has an MBA from Haas School of Business, UC Berkeley.

Andrea

Tarrell

CEO

Sercante

Andrea Tarrell is Principal & Founder at Sercante, an Atlanta-based marketing automation advisory firm. Andrea has been in the marketing automation world since 2011, both as a customer, as an agency partner, and as a certified consultant. Andrea specializes in streamlining lead-to-revenue processes in Pardot, Salesforce, Hubspot, and Marketing Cloud.

Nathan

Maphet

VP, Product Management, Account Engagement

Salesforce

Nathan Maphet leads the fantastic product team for Marketing Cloud Account Engagement (Pardot). He has worked at Salesforce within Marketing Cloud for over 8 years. Prior to leading the Account Engagement business, he led product teams focused on deepening Account Engagement’s platform capabilities and support – from creating industry leading B2B reporting and analytics, to developing powerful extensibility capabilities, to supporting data and privacy needs at scale. Prior to working at Salesforce, he led cross-functional software teams focused on developing a variety of custom enterprise-scale solutions. He makes his home in Atlanta, Georgia.

Eric

Zenz

SVP, Product Management, Marketing Applications

Salesforce

Eric Zenz is the SVP of Product Management for Marketing Cloud Apps and AI. Over the past 20 years, Eric has held leadership roles at Microsoft, DocuSign, and Celonis. Eric earned a bachelor’s degree in Computer Science from the University of Southern California and resides in Seattle, Washington.

Jay

Wilder

Vice President, Product Marketing

Salesforce

Jay Wilder serves as the Vice President of Product Marketing at Salesforce. In this role, he takes the lead in shaping the story and strategy for Marketing Cloud’s products and innovations to help the community succeed. Jay is passionate about using data and AI to drive marketing excellence across the entire customer journey – to create meaningful moments, strengthen customer relationships, and maximize efficiency.