Building a Customer Activation Platform for Data Cloud

Date

November 13, 2024

Time

11:00 AM – 11:30 AM ET

Skill Level

Beginner, Intermediate

Learning Track

Data & Analytics

Overview

Salesforce Data Cloud might be the most trending customer data platform (CDP) in the market. It’s awesome at collecting data, analyzing data, & unifying profiles… but what about activation? Why create arrows if you don’t have a bow? In this session, we’ll discuss customer activation: from audience selection to one-to-one conversations. How to leverage the unified profile. Where to activate (or not). How to manage consent. How Einstein Copilot can reduce time-to-market and improve efficiency.
Are you ready to chase Data Cloud ROI? Then this is the session you don’t want to miss.

About the Author

Mounir
Nejjai
CEO
Cezium

Salesforce Marketing Champion, ISV founder, Martech expert and speaker. I’ve been in the martech ecosystem for 16 years, consulting for 13 years and creating products for the last 3 years. The first revolution was about moving to cloud, the second is now with Gen AI.

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