Building a World-Class Customer Lifecycle Automation Strategy with Salesforce

In this talk, we will explore the transformative power of lifecycle marketing using Salesforce Marketing Cloud, Personalisation, and Data Cloud. We’ll discuss how tailored automation can guide customers from initial awareness to becoming loyal advocates. Rich will highlight how automation facilitates seamless onboarding, personalized nurture campaigns, and effective re-engagement strategies using the Salesforce stack. We will uncover how these tools can create meaningful interactions that foster long-term customer relationships and drive sustained success in today’s competitive landscape.