Business Units and Pardot Sandbox: Lessons Learned

Skill Level

Advanced

Learning Track

Industry
AdministrationFeatures & FunctionsNon Profit

How can you navigate a Pardot implementation across different divisions in your organization?

In this session, we will cover key tips on how to implement Pardot Business Units and what to look for in Salesforce throughout the process.

We will also share our experience with the Pardot Sandbox along with our observations about benefits and drawbacks. We’ll do all of this while operating in the higher education space with for-profit and not-for-profit school divisions. Join us!

About the Author

Pooja
Goel
Director of Project Management
BrandEd

Pooja is an IT professional with 20 years of experience managing and delivering IT projects in higher education and other industries. She is currently leading the rollout of Salesforce and Pardot to implement admissions and registration processes across different areas of the business. When not working on projects, she likes to read, research nutrition/health, hike, bike and strength train.

Alessia Imola
Alessia
Imola
Head of Marketing Technology
BrandEd

Technology enthusiast with a higher education background, Alessia’s passion is sharing knowledge and seeking solutions to enhance the user experience. She is a 2x Salesforce Certified Pardot Consultant and Salesforce, specializing in implementations, training, and optimizations.

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