Changing the Recipe: Updating Your Cookies from Third- to First-Party Tracking

Skill Level


Learning Track

Data ManagementFeatures & Functions

In this session, you’ll learn why it’s so important to update the recipe. The recipe we’re referring to is the change from third- to first-party cookie tracking with Pardot to address loss of third-party cookie support from most web browsers.

You’ll walk away from the session with:

  1. Your cookie ingredients: How to implement the change in Pardot.
  2. Recipe assurance: Understand how to check if your first-party cookies are working.
  3. Tips for cookie flops: Know when you need someone to help you implement the change.

About the Author

Lori Trzcinski

Lori Trzcinski is a Salesforce Marketing Champion and leads the Philadelphia Salesforce Marketing Cloud Marketers Group. She is 8x Salesforce Certified, including Pardot and Marketing Cloud. She is a marketing manager turned consultant with a passion for all things martech—especially helping people to bring their marketing goals to life through the use of the ever-growing number of technology options available.

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