Attendees will gain insights into designing multi-touchpoint engagement journeys, utilizing data extensions and AMPScript for messaging, and integrating Marketing Cloud and Salesforce CRM for unified student support.
Challenge: Addressing early drop-off and fostering a sense of belonging among new students.
Solution: Implementing a multi-touchpoint journey using personalized SMS to engage students weekly with questions about coursework, campus life, and well-being.
Technology: Marketing Cloud data extensions and AMPScript for dynamic responses, personalized communication, and integration with CRM for real-time insights and proactive student support.
Results: Positive impact on student engagement, decreased early drop-off rates, and streamlined workflow for student advisors.
Combating Early Student Drop-Off with Conversational SMS Journeys in Marketing Cloud
Date
November 13, 2024
Time
11:30 AM – 12:00 PM EST
Skill Level
Intermediate
Learning Track
Marketing Cloud Engagement (SFMC)