Connecting Buyers to Cars: The Power of Targeted Messaging

Date

November 13, 2024

Time

2:15 – 2:45 PM EST

Skill Level

Advanced

Learning Track

Marketing Cloud Engagement (SFMC)
Automationspersonalization

Overview

In the ever-evolving automotive industry, connecting potential buyers with the right vehicle is paramount. Available Cars is an innovative initiative designed to enhance customer engagement and streamline the car buying process. By leveraging dynamic content within Salesforce Marketing Cloud Engagement, Available Cars tailors email campaigns to feature vehicles that align with each subscriber’s preferences and are available at a nearby dealership. This personalized approach not only enhances the customer experience but also drives higher conversion rates by providing a seamless path to action.

Available Cars employs sophisticated algorithms and data analysis to match subscribers with vehicles that meet their preferences. This session will demonstrate how Available Cars leverages advanced marketing automation to provide personalized vehicle recommendations and ultimately increase car sales.

About the Author

Cara
Weese
Senior CRM & Marketing Automation Strategist
Sercante

Cara Weese is a Senior Engagement Manager at Sercante with a BA in English from Doane University. Starting in editing, she transitioned to digital marketing, earning certifications in marketing expertise, Pardot, Salesforce, and Hootsuite. Before Sercante, she worked in copywriting, social media, and email marketing, becoming a Pardot Admin. At Sercante, she helps clients drive business growth. Outside work, Cara enjoys family time, reading, and writing.

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