This session is specific to engagement program development and will cover:
- Importance of persona development (keeping in mind they are still people)
- Three phases of the nurture funnel (awareness, consideration, decision) and how the emails correlate with each other, but keeping it at a basic level for those who may not be as familiar with engagement programs
- How to develop content for each phase and things to consider
- Possibility of tying profiles and personas together in Pardot
- A few key email takeaways and checks before you start your program/send your email
