Customizing Pardot Form Behavior with JavaScript

Skill Level


Learning Track

AutomationsFeatures & FunctionsLead ManagementNon Profit

Pardot forms are fast and easy to set up since they require no coding knowledge. That being said, Pardot forms can be supercharged with JavaScript to fulfill unique business cases.

In this session:

We will demonstrate how we assisted a client with a unique business case that required JavaScript tweaks to Pardot forms. With the use of custom, injected JavaScript, we condensed 40 forms previously supported by Marketo into ONE Pardot form that on completion executed 40 unique redirects.

Attendees will gain an understanding of how to add custom JavaScript to Pardot forms, and we’ll come up with a list of ideas to get the creative juices flowing.

About the Author

Karin Tracy
VP Marketing

A member of Fíonta’s executive team since 2012, Karin is a seasoned designer and marketer with a passion for serving nonprofit organizations and being a small part of bettering the world. She is a certified Pardot Consultant and Marketing Cloud Email Specialist, a fan of automation and reporting, a lover of animals, and devourer of popcorn.

Karin drives marketing efforts for all internal and external projects. Her direct service work is focused primarily on marketing strategy and automation for Fíonta’s Pardot and Marketing Cloud clients.

Before joining Fíonta, Karin ran a successful design boutique called little b for over ten years. little b performed design work for several hundred companies nationwide, both in the for- and nonprofit arenas, and was acquired by Fíonta in January 2012. Karin worked for a handful of design firms in the Baltimore-Washington, DC area prior to forming her own company. Standout projects include being the lead designer for Al Gore’s 2000 campaign website and working on early identity design for Honest Tea.

Karin received a B.F.A. in graphic design, summa cum laude, from the American College in London.

She lives in a renovated loft apartment in downtown Los Angeles with her husband, two pugs, and two practically identical tabby cats. Outside of work, you will find Karin at the gym or on a mountain, knitting or crafting, while listening to a novel or podcast. Karin also acts as a mentor to local low-income high school seniors as they apply to college and for scholarships through Kid City Hope Place.

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