Data Cloud: Bridging the Gap Between Data Consumers and Data Producers

This session explores both technical and business architectures, focusing on how organizations can leverage data and insights for orchestrated customer experiences across channels. It will introduce a concept out in the industry (coined by David Chan) called dual-zone, which is a strategy to align enterprise IT and business teams, often disconnected in their approach to customer data. This tactical approach balances efficiency and effectiveness, ensuring the right data reaches the right teams at the right time. By dissecting the data journey into specialized zones, we’ll demonstrate how to bridge the customer data divide, boost operational efficiency, and enhance customer engagement — all-while avoiding the pitfalls of overcomplicated hybrid systems.