Data Privacy Future: Upgrading Your Account Engagement Reporting Strategy

Skill Level


Learning Track

Account Engagement

Between GDPR, CPRA, and the end of third-party cookies — data privacy is a hot topic among digital marketers. But it’s not just advertisers who have concerns.

If your email strategy’s success is based on clicks, opens, and assumed opt-ins, then you may be in for a rude awakening with the data privacy landscape of the future. Start preparing now for the loss of cookies, new security software, and data privacy in general and the effect it will have in how you measure email campaigns and implement email strategies.

In this session, learn about features and tools Account Engagement offers that can help you identify areas of concern in your email strategy, prepare for reporting outside of email opens, and take your email success stories to the next level.

About the Author

Natalie Jackson
(McAllister) Jackson

Natalie Jackson is the Director of Demand Generation at CBIZ and co-host of the podcast Humans of Email. She has 12+ years of experience in B2B marketing, demand generation, email strategy, and digital. Natalie has spoken at Dreamforce, MarketingProfs, Really Good Emails, Digital Summit, and Community Summit, as well as for dozens of email webinars and local marketing events.

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