Skill Level


Learning Track

Features & Functions

For the final day of ParDreamin’ we’re holding our 2nd Annual Demo Jam to highlight our sponsors’ products and emphasize the opportunities Pardot customers have to extend the capabilities of their stack through integration.

Each participant will have three minutes to present their demo. Attendees will then vote at the end of the session for their favorite app or product. The winner will be crowned Demo Jam Champ (including trophy)!

About the Author

Adam Erstelle
Vice President of Technology
Sercante Labs

Adam was born in Winnipeg, Canada, and he moved to Georgia in 2013 looking for warmer weather and new career opportunities. Luckily, his wife and 8-month-old (at the time) daughter Zoey decided he was worth following. Since then, they decided having a second kid was a good idea, and now Kurt is making them pay.

He has 20 years of software and development team leadership experience and a knack for diving into new technologies and learning them quickly. At Sercante, he is the driving force behind all product development initiatives and works with Pardot, Sales Cloud, and Heroku, among other platforms.

He enjoys playing video & board games and pretty much anything tech.

Founder & CEO

Andy is the founder of FeedOtter and enjoys building tech companies, marketing strategies, and anything radio-controlled. Specialties: tech, seo, saas, content marketing, influencer marketing, and marketing automation.

Founder & CEO

Craig is the Founder of SaaScend, the RevOps Consulting Firm partnering with SaaS startups to scale and grow their businesses with systems, data, strategy, and people. A Revenue Operations Expert that has worked with over 300 companies, his background includes over 10 years of experience as a Marketing Leader, Entrepreneur, Coach, and a Technology Strategist. Craig is fueled by his passion for guiding go to market teams to success and has been a guest speaker for several industry webinars, conferences, and events.

Engineering Manager
Lead Sales Engineer

As an original Pardashian, Jeff helped build Pardot’s first demand generation team in 2012 before becoming a solutions engineer with the Salesforce acquisition in 2013. After eight years of helping clients develop innovative marketing and business development programs through Salesforce’s Marketing Cloud, he jumped aboard the Qualified rocketship and is excited to help take conversational marketing #tothemoon.

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