Learn how an enterprise software company builds and optimizes customer lifecycle journeys using Engagement Studio in Marketing Cloud Account Engagement. By integrating Account Engagement with tools across their tech stack, they have:
• Built and optimized lead nurturing journeys based on industry, product interest and asset download history.
• Improved customer onboarding by integrating Account Engagement with their cloud-based software.
• Identified customer champions and generated new reviews by integrating their net promoter score (NPS) tool with Engagement Studio.
See hands-on examples of how to implement these ideas in Account Engagement.