Speaker 0: Turn off VPN and everything, so hopefully that will display.

Speaker 1: I see it. Nope. Okay. Great. You made it back. I saw your screen for a split second, and then what else do you?

Speaker 0: Yeah. I got kicked back somewhere. Okay. Now I see it. Cool.

Speaker 1: Um, alright. Well, we are right on time. So let’s go ahead and get started. Uh, everyone, welcome to our dreaming. If it’s your first session, I’m glad you made it. It’s not over yet. We have a whole afternoon of great content, and we’re gonna get started right here with Andrew. He’s got a great session today on enhancing experience interactive content. So I’ll let him go ahead and take it away.

Speaker 0: Thank you very much. Hey, everyone. Uh, thanks for taking a little bit of time today. I know day three, it’s hit or miss on if, uh, people gonna attend sessions virtually. It makes a little bit easier, but thank thank you for being here. Um, I’m Andrew Kazimirzak. I’m a partner practice development manager in our alliances organization at Salesforce. My focus is primarily marketing cloud. I do marketing cloud engagement. I do also focus on account engagement as well too. Started out as a solution architect ten years ago in our ProServe organization and then found myself, uh, still focusing on marketing cloud in various roles. Uh, so as Bruce said, we’re gonna go ahead and focus on two content features within marketing cloud that customers can have in their account. I’m personally a big fan of these experiences because they’re gonna be able to help you and they’re gonna help your customers improve that end customer experience. Uh, and the two features are going to be interactive email forms and AMP for email. So you might be asking, why are these features really all that important? And, uh, I’m gonna open up to you and share a couple of stories, uh, and see if this resonates with you. Um, so a few weeks back, uh, I had the distinct pleasure of finding out that my water heater started to leak. So after calling a plumber, they confirmed, yep. Uh, I’m gonna be fortunate enough to buy a new water heater. I know it’s super exciting, but it went with me here. Uh, I like the plumber. I trust them. So I went ahead and bought one from them, and they installed the water heater that day. After that service appointment, they went ahead and sent that auto generated email asking, hey. How was your service? There were two clickable faces in it. One that said I’m happy. One that said I’m not happy. And I’m thinking to myself, hey. This is gonna be an easy, uh, one click experience for me to give the plumber some love. So I clicked on the I’m happy. But instead of that being the end of my super awesome water heater adventure, I was directed to a landing page that asked me three separate questions. And then if I hit submit, I was sent to another landing page asking if I could leave a review on social media. And then I could finally hit submit and then my adventure. Now you can call me impatient, uh, lazy, whatever you want. Uh, but being honest with you, once I was directed to that landing page, I closed the tab, deleted the email, didn’t want to spend any more than, say, a click on that experience. Now you can say, hey, that’s a frustrating experience to begin with. Why would you want to spend more time on it? And I agree, but there’s another experience that I’m gonna share with you much happier that resulted in the same outcome. And just for transparency, I did go back and fill out that form a day later after I cooled off a little bit. I wanted to make sure that the plumber got credit for their work. For the happier experience, uh, I’m I like music. I’m sure some of you here also like music. Uh, and I recently took my wife to a concert and not sure if there’s any Carrie Underwood fans out there, but let me tell you, if you have not seen her perform live, you you should. She is incredible. Um, so we go to the venue, watch the show, have a great time, leave feeling energized, even though it’s after eleven at night. And the next day I get an email from the venue asking about my experience. And if I fill out a form, I can get entered into a drawing for some free merchandise. I’m thinking, hey, I already got some bonus points for taking my life to a great concert. Why not get some more points with some free merchandise? Again, I’m presenting with this email and there’s an image to click and I’m thinking, cool. Couple of seconds and I’m done. But again, it directs me to a new landing page with a list of questions. And you might be surprised, but I closed the tab and deleted the email. I was really busy and I thought, hey, I can squeeze this in between meetings. But when I realized, hey, this is gonna take more time and I’m not even guaranteed, I thought, hey, I’ll just buy a shirt or or get the new album. So those are a little a couple of experiences that I’ve been through with interactive content or lack thereof. Has anyone else had any sort of experience like that? If you wanna throw in the session chat, if you’ve either had to buy a new water heater and had the same thing or had a similar experience with another company or brand, I’d love to hear about that. So what we’re gonna focus on today is how both of these organizations could have presented a better experience to have a better response, uh, or a better chance of me responding to them. And that’s what we’re gonna go ahead and find out here. So first, uh, we have to start with the forward looking statement slide. It would not be a presentation by a Salesforce employee. If you did not see this, I’m not gonna read it. But to summarize it during the presentation, I may make some forward looking statements about the product due to any number of reasons. Uh, things could happen that don’t allow us to fulfill these statements. So please make all purchasing and consulting decisions based on currently available products. Now onto the fun stuff to start. Thank you. Thank you for taking some time. Thank you to our sponsors for all the help with their event. Uh, as we go through the presentation, if you have any questions, please post those in the comment section for this session. Again, make sure it’s the session one and not the public one. You might confuse some people out there. So to set the stage, uh, what we’re gonna be covering today, we’ll go ahead and talk through what interactive email forms are, and we’ll get through what some of the use cases are that come out of the box. Next, we’ll go ahead and hop into AMP for email, what it is, some use cases, why you should care. And then I’m gonna go ahead and hop into my own marketing cloud account and show you the features and how to use them because I think it’s more helpful to see it live than just watch me click through some slides. And then we’ll wrap up with some next steps and resources that you can take away as a result of this. Hope that sounds good to everyone. I’ll take the silence as a yes, and we will go ahead and move on to interactive email forms and why you should care. So interactive email came by came to be, by the way, of the Rebel acquisition in late twenty eighteen. That team supported the feature as it was, but also worked to integrate it natively in the marketing cloud. And in early twenty twenty, we went, uh, GA with the interactive email content block and had this feature baked into the platform. Now the content block itself is really nice, but there’s another component of this being a native feature that is incredibly helpful, and that’s the interactive email landing page. Now you might be saying, hey, Andrew, come on. It’s a landing page. I can build those in my sleep. True. But this landing page comes with something a little extra. So let’s say you’ve got a form and you’re not using interactive email, uh, and you want someone to fill it out and it’s on a landing page, kind of like I told you about my experiences at the start. In order to pass that data from the form to someone that you can use it later, like a data extension, you would need to write some AM script to pass the data from the form to another landing page. And that landing page would need to have some AM script to push that into the data extension. And if you’re not a developer or if you don’t have access to a dev team, a marketer may stop before they even get started on that. The really cool thing about the interactive email landing page is that all the AMPscript to get that data from the form to the data extension, it’s all taken care of for you. So when you access the landing page, there’s a content block that is already configured for you with all of that code. You either build out the imagery on that page to serve as a splash page for a thank you, or you can redirect them to another website after they submit the form. Enough about landing pages. We’re gonna talk about email, but just wanted to call out that that’s a component of this that’s super helpful. Uh, interactive email forms are in your customer’s accounts or are in your accounts if you are a customer. Uh, if you don’t see them when you’re working in content builder, uh, you’ll likely need to have your marketing cloud admin enable them. Uh, they go into setup, content builder settings, and you’ll be able to scroll down on the page and see them. I’ll also show you them a little bit later on. Another nice thing is that to build out these forms, you can have a completely drag and drop and point and click experience. You can add padding to assets and change button text without having to find href tags or anything else. It’s all laid out for you in the editor with no HTML experience needed. And as I alluded to earlier, when using interactive email forms, your subscribers never have to leave their inbox. They can fill out all the information you want when they click the submit button or whatever you want to label it. They’re done. There’s no need to be directed to another landing page to fill out fields and then be directed to another landing page and another landing page. Uh, the only kind of redirect that they would see is whatever you want that post submit experience to be. Uh, there’s been a lot of research done that found that if you require someone to click away from their current workspace, the potential for engagement just falls off a cliff. So if we can give that experience to someone without having to push them somewhere, you’re much more likely to get that engagement from your customers. So you get that data from the form. Awesome. Once you have that submitted form data, you can use it to populate fields and other data extensions to help round out someone’s profile. You can use it for segmentation, for dynamic content, maybe in another campaign, and you can even push the data back to, uh, Salesforce CRM with integration activities and journey builder if that’s applicable in your account. Interactive email forms, they’re a big win for marketers who may not have that much coding experience. Our goal was really to put more power in the marketer’s hands to be able to execute the campaigns they wanna run. So we’ll let you start with a blank slate to build out your form however you want. But we also have four templates for you to choose from. You can use them as is, or you can use them for inspiration and edit them to make the form that you want. We’re gonna go ahead and look at those templates now. So first up, we’ve got progressive profiling. And this is that use case where you’re politely asking your customer for more info about them so you can better message, uh, to them. So collecting things like product interest or birthday, full name if you don’t have that, maybe a region that they’re in so that you can tailor the content to that region if you offer things in one region but not another. Now, I do not recommend listing out every single field that you want to collect in a single form. Probably wouldn’t be a very attractive email, might come across a little pushy and probably a little bit creepy too. Um, so when using this template, think of what you need to, uh, to run your current campaigns or maybe an upcoming campaign. You know, if you’re a retailer, do you know, uh, do you want to know what products your customers are interested in if the season changes, uh, for sports teams? Maybe, uh, they traded a player in the off season and they want to know who the new favorite player is of mine. Uh, maybe you’ve got a welcome series for new customers. You know, this is a nice way to get to know them while they also get to know you. And you may have noticed the screen moving on that iPhone here. Uh, it is this is what an interactive email form can look like. And yes, we do optimize for the mobile experience as well. So next up, we’ve got reviews and feedback. Uh, remember the water heater and the concert stories? Uh, yeah. This is what I much would have rather had instead of what I got. So with the mix of dynamic content and interactive email forms, you can really look like a rock star to your customers. So instead of the generic, hey, how did we do email? You can use dynamic content to pull in the event that was attended, the product that was bought, service that was performed, and then you can have this lightweight form to follow. That really keeps your ask top of mind while they leave the review. And you better believe if I would have had this to fill out instead of the multi multi click landing pages, I would have been in that drawing for free merchandise, but not gonna cry over spilled milk at this point. We’re gonna move on to lead generation forms. These have a similar field to progressive profiling, but the templates ask a different set of questions that are more targeted towards that lead gen process. Again, the idea behind these templates is to get you thinking about what you might want to ask your customers. So start with this one or with the progressive profiling and you can edit them however you want. And onto our last template here, our case or service forms. Now, when people think of cases, most of the time you think of a problem or something negative. That’s not wrong, but that wasn’t the only intention we had with this template. The idea that I like to have with this is you can be proactive with your customers to help them. So I’d rather them open a case with a positive sentiment than one with a negative sentiment. So how exactly would that work? Let’s say you know that your customer needs to make an appointment but hasn’t. Whether it’s for service on a product or maybe a checkup, you can send them an email asking them to make that appointment. And then instead of having to have someone from your call center reach out, your customer gets to go ahead and submit that, uh, uh, information for you. Another use case could be that you’ve got an onboarding journey that guides your customer through working with your product or your service and you’ve crunched the numbers. And during that onboarding journey, you find that the number of cases that are open spike in week three. It goes up thirty percent. You dig into that, find a common theme of why they’re opening these cases. So what you can do is send out an email with this form that allows the customer to ask for more assistance to help them before they run into that wall that you’re finding 30% of your customers run into. Not only helps your customer have a better experience because they don’t have to open up a case when they’re upset, but it also allows your support team to focus on other more pressing items or more complex issues. So interactive email forms, I’m a big fan of them. I didn’t take a ton of HTML classes in school. So these helped me build out a lot of really fun experiences, uh, for customers. But now we’re gonna shift gears and talk about AMP. So what exactly is AMP? And to clear up any confusion from the jump, AMP is not the same as AMPscript. Close, but not quite. AMPscript is Marketing Cloud’s proprietary scripting language, whereas AMP is a Google coding language. So we introduced support for AMP in 2021. And just like interactive email forms, it can be enabled and set up in constant builder settings. I’ll tell you where that is. Um, the biggest difference between interactive email forms and AMP is that interactive email forms are no code, whereas AMP is all code based. Now you don’t need to start from scratch. There are some really solid documentation with code samples that help you get started. As with interactive email forms, subscribers can interact with forms directly in their inbox when you work with AMP, which leads to better engagement. And you may expect this, but with AMP being code based, you do have a little bit more flexibility with the design of the form. And the other really cool thing about AMP is that data in the form is updated when the email is opened. I’ll touch on that more when we get into the use cases here. Um, like the interactive email slides, you may see this screen moving in the lower right corner. Uh, that’s an example of an AMP experience that I would imagine many of you have probably had in the past. Uh, it’s a Google feature, so we’re gonna use a Google example. Um, if you work in Google Docs or Google Sheets with someone and you leave them a comment or they review a comment, you get that email, uh, saying, hey, someone’s left your comment that’s coded with AMP. So you can see what they sent you. You can respond, go away from that email, come back, and then it’s updated at the new time of open because there’s a different piece of content in there. So let’s go ahead and get into a couple of examples of AMP. And I’m gonna start with a crawl, walk, run for how you can potentially execute this, uh, in your own account. So here we have a pretty simplified example. Uh, you don’t need to boil the ocean on your first try with this. You can take a more simplified approach to get your customers excited and used to the email experience and not overwhelm them. The example we have here is an image carousel that is going to dynamically link out to the Northern Trail Outfitters Outfitters website to specific product pages. Uh, Northern Trail Outfitters is Salesforce’s, uh, fictional retail company that we use for storytelling. So no need for FOMO if you don’t know what the brand is. Um, back to the example, it’s a really clean way to let your customers pick what they want to see. And instead of having to use text and hyperlinks and or stacking images, uh, customers can go ahead and just toggle left and right. It stays clean on that one page, not having to scroll and the images get to take them right where they wanna go. Alright. So that’s a crawl. We’re gonna stand up and and take a little bit of a walkabout here. So in this example, we’ve got a product delivery email. And again, we’ve got our Northern Trail Outfitters retailer trying to ship something to my house. Typically, that’s an interaction that’s handled by a service rep, but we can turn it into an email now. Uh, we’re able to use dynamic content to show what product is on its way and we get to pick which options customers can choose from if they’re not home to receive, uh, receive the delivery. So this example also allows customers to leave any notes for the delivery person. Like, hey, I have a dog. So please don’t ring the doorbell because they’re gonna go nuts. Another example from my life. And there’s an option to provide a mobile number if, uh, Northern Trail Outfitters does not already have it. So a little progressive profiling mixed with some information that we can use to deliver a great customer experience, uh, and no pun intended there on the delivery reference. So going from single image carousel to a three question form. Now we’re gonna go ahead and kick it into high gear with this last example. We’ve got a few things going on in this email and some cool components I did wanna call out. So you bought a bike from Northern Trail Outfitters, and you need a little help getting your bike dialed in so that it’s set up perfectly for you. So what we can do is serve up dynamic content, let you see what product we’re talking about. Then since you know that you need a service appointment, we can use AMP to build out that booking experience. So we’ve got available appointment dates for you to choose from. When you click on one of those, you get to see what stores are nearby you that you can take the bike to. Then when you pick the store, you’re presented with available service times. All of this is really, really cool, but you may be asking yourself, what about the poor service technicians? Right? What if everyone picks Thursday at 9AM? That is where AMP is super powerful. So remember I said AMP form data is updated at the time of open. That’s how we go ahead and help those service technicians. So Northern Trail Outfitters knows how many service techs that they have and how many appointments each one of them can handle throughout the day. So say they have five service techs and they can handle one appointment an hour. Northern Trail Outfitters can store that data to reference in the form so that once five people interact with this form and pick the Thursday 9AM slot, the option doesn’t appear to any other customer. They don’t need to send another email with updated service times or code in some sort of lookup that would present an error after someone hits submit button saying, hey, that time isn’t available. AMP handles all that right in the email that you originally sent. And let’s think about that just for one second here. Wouldn’t you rather have an option to pick something, uh, instead of going through the form to to not pick something instead of going through the form thinking you were done, click submit and then get an error message. Call me a frustrated or impatient person, but I’d prefer that AMP experience of not having to even think about, okay, now what else can I do? Alright. Quick recap, uh, interactive email forms. That’s gonna be your point, click, drag and drop experience. It’s also going to have more, uh, inbox support. This isn’t a Salesforce, uh, thing that we can remedy. It’s kind of what the inbox service providers are are able to support. So things, uh, your Apple Mail. So whether it’s iPhone, iPad or the the the Web Mail app, uh, Gmail Web Mail and the app itself, Yahoo Mail and AOL. Outlook and Thunderbird are not supported. Uh, and you may ask what my customer sees or what will my customer see if they are not using a supported inbox? And we’ve got a couple options for you. One that came out after we, uh, went GA was this concept of automatic callback content, which is if we detect that the, uh, the browser does not support interactive email forms, we don’t even try to display the form. And instead we present a button in the inbox that a customer can click and then they’re taken to a landing page with that same form on it. You don’t need to do additional work there. I know it’s not ideal, but your customers are still able to interact with your brand that way. The other option is you can build out a content block to display instead of the interactive email form, which could lead them to a landing page experience, or you can just have a different call to action page. Uh, so one more thing to call out about interactive email forms here is around super messages. And sorry to be be born with this part, but interactive email forms are great. Wouldn’t necessarily recommend putting them in every single email. And that’s because when you use interactive email forms, depending on if customers engage with your form, you might consume an additional super message. So quick math, you’re you’re going to consume one super message for your email send and you’re going to consume an additional one super message for using the form. Then if a customer interacts with the form, um, they’re going to go ahead and consume an additional super message. So best case kind of, you consume two super messages per send, but that means that your subscriber didn’t interact with you. Worst case, but also the best case is that you consume a max of three super messages per send, uh, which is good because that means that your customer actually interacted with that form. You can also use interactive email forms as fallback content for AMP experiences when AMP isn’t supported in the browser that your customer is using. Now real quick about AMP. Remember, it’s code based, uh, so you’ll either need to know how to code yourself, borrow a developer at your company, or use an agency to build this out. Uh, support for this language is slightly lower than well, lower than interactive email, which is why we call out using interactive email forms as fallback content. And remember, uh, AMP is super helpful in that when customers open your email, they’re getting a real time interaction since that content is open, uh, or is updated at time of open instead of that time of send. Alright. So I know that was a lot, and we we’re we’re still truck trucking along here. Uh, if anybody has used interactive email forms or AMP, uh, would love to hear about that in the chat. Feel free to drop that in. And while I like slides oops. While I like slides, I don’t think that they can tell the whole story. So I’m gonna go ahead and hop into my marketing cloud account here. And I’m gonna show you what we were just talking about. So, uh, to enable these features again, I’m gonna come over here to set up and I did not stage any of this up. This is a live demo, so bear with me while we have load screens. Um, If we come down here to platform tools and feature settings, expand content builder and content builder settings, uh, we’re gonna go ahead and see these on the page. So editor configurations, uh, this is where you’re gonna see AMP for email here. You click the edit button, toggle the checkbox, and you turn it on. Now you will have to turn both of these features on business unit by business unit. There’s not an all encompassing turn it on. Uh, if you scroll down to this block configuration, you are going to see email form under interactive content, and that’s what you’re gonna wanna wanna use there. So, uh, now I’m gonna go ahead and show you what it’s like to, uh, use these interactive email forms. Um, there’s three components of it. There’s the form, There’s the landing page that I was fanboying about, uh, and then there’s a data extension. So first up, we’re gonna go ahead and create the landing page here in cloud pages. And once this loads up, I made a Marjorie in 2022 collection already. And if I want to add some content, I can come up here to the interactive email page. And again, this is different than the, uh, landing page or microsite options. So what you’re gonna see is a three content block template, uh, that we’re gonna go ahead and configure. And we’ve got empty content block, the interactive email form. This has all that Amscript baked in and then another empty content block. If I come in here to the form, pretty easy experience. Right? We can say no content. So essentially, if someone clicks submit, there’s presented with a a blank screen, blank white page, uh, block from content builder. So if I build out a thank you, uh, image, uh, with with some text, I can use that or I can redirect them to a URL. So I’m gonna go ahead and say, hey, salesforce.com because it’s easy. If you wanna direct them to a specific product page, you can do that. And we can click done editing. Now, since I’m redirecting them to a website, I really don’t need to mess around with either of these content blocks. If you had the content block feature, maybe you wanna add a header or banner image or a footer, you can do that here. I’m gonna go ahead and publish this quickly though so that we can use the rest of or use this in the rest of the walk through here. Alright. So we got a page published. Now we’re gonna hop over into Content Builder. I’m gonna show you, uh, the templates and how you can go ahead and start working with those. So if I go ahead and create an email message, I am going to create from a template just something easy. I’ll go basic one column. We will call it test one. Say next. One thing that I should have called out when you build the interactive email landing page, remember the name and remember the connect, uh, collection name. As you build out more of these, you can build different pages to have different post submit experiences and you don’t want to have a redirect to a certain page if it doesn’t really line up with your form. So just remember what you’re using for each one. So here we see that I’ve got an interactive email form block. I’m gonna drag that in. And again, I can start from scratch completely empty. I can start with the review template, which has five star rating, uh, and a title. I can do progressive profiling. So gather a little bit more information about my customers. I can do the case form and then I can also do the lead form. I’m going to start with progressive profiling and show you what that looks like. Uh, so to get rid of this, I will hello world. You’re done with the subject line. So this is where we go ahead and select the collection that we had just called out. Then we look at the pages in that collection. I only have the test one page. As you build out more, this is where it’s gonna be important to capture that or remember that. Then what we are going to do is we need to capture these responses somewhere. So if we thought ahead and if we created a data extension with all of our fields, we can do that or we can create a data extension automatically. I’m gonna do that. I’m gonna name it test one. So we’ve got a lot of fields here and you’ll see that all of them instantly have this red edit or error notification. And that’s because none of the fields are mapped anywhere. So if I come in here into first name, I need to create a field in the data extension to write this to. To. So I’m gonna create a new attribute. I’m gonna call it first name. You can change the the the max character width there. You can add supporting text. So you’ll see in this box here, if I delete this, uh, they’re they’re not really prompted. So that’s how you can guide them. And then you can also change if it’s a short answer or a paragraph that’s gonna change how many characters or kind of that that box experience. They can expand it or not. I’m gonna click done. It’s important to click done and not done editing because if you don’t click done, uh, none of the stuff gets saved. So I’ll go ahead and do a quick last name field, and I’m not gonna configure everything. But I do wanna call something out here. Um, you saw here this ID field. Now if you don’t, uh, map that anywhere, marketing cloud is gonna write a GUID into that field, and you’re not gonna really know who your customer was that submitted that unless you’re collecting name, email, um, and whatnot. What I personally like to do is I like to use this hidden field. And this is something that your customers aren’t gonna be able to see. But I’m gonna say, hey. In this ID field in the data extension, I know that I have a a field in my, uh, sendable data extension labeled subscriber key. I can drop a personalization string in there. And what that’s gonna do is when that subscriber interacts with the form, I’m gonna get that subscriber key value. So if it’s their email address, contact ID, master data management ID, you’re gonna be able to pull that in. Now favorite color, uh, go ahead and say color. If I go ahead and check these different ones, there’s only one that can be selected. And this is saying that, uh, the field value is going to be b, uh, if they select it. I’m gonna actually type out blue so that it makes a little bit more sense. Also pink. And then what I will do is get rid of some of these other fields to keep us moving along. One thing that I wanted to call out here with these, um, multi select. So I could be interested in biking and hiking and camping. We don’t store all of that in a single field. What we’re gonna do is make a field for each option, and then you’re gonna pass in the value that you want. So I’m going to actually pass in a value of true to a field that I’m going to call biking so that I know if someone’s interested in biking. And again, the the buttons here are important because if you click done, it’s not gonna save anything. You need to create the field, save the mapping, and we’ll go ahead and do the same thing for hiking. And then we’ll keep moving. I can spell hiking. I almost click the done button and that would have been treacherous because that would not have saved that configuration. So I’ll go ahead and click done for all of these. Now I will also delete this field. And if you want to add another field to it, you can do this new input. And the nice thing is, is you get to see an example of what it’s going to be. So we can do multi image selection, we can do a rating system, and we’ve got all that there. So I’m going to go ahead and click done editing. And the nice thing about this is if you go to the send preview tab here, you’re able to actually fill out this form in the preview and see if it actually works and it’s if it’s routed to the data extension. So if I click submit, I’m gonna be redirected. I can even test out the redirect. Yep. That looks like my company website page. And then to see that data in the data extension, I’m gonna pop over to email studio. You can build the data extensions in whatever folders you want. If you do, they use existing. But if you’re creating from new, it’s going to drop those data extensions in this interactive content folder that you will see here. And my test one, and I see that I’ve got an ID field, a first name field. So yep. Yep. Blue hiking or biking, but not hiking. And this is my super awesome subscriber key. So that was interactive email forms. Just a quick components that you need, how to use it. Now we’re gonna go ahead and change gears, and I’m gonna do, uh, show you what the AMP experience looks like. Now, uh, for demo purposes and to keep us moving along, I cheated. I I took a little bit of HTML, a lot of HTML, uh, so that I did not have to build this out on the fly. So something to call out. When you enable this, you will see, uh, template plus AMP HTML plus AMP. You need to select one of those two or the AMP isn’t gonna render. So I’m gonna do HTML and then how about 12 if one is not unique. So something that you may see differently here, you’re gonna see this AMP tab. Now you can paste code directly in here and then you can do this in a preview. Or what you can do is you can click on this playground and this is going to direct you to Google’s kind of developer, uh, developer, uh, page here. So if I wanna go ahead and paste in my AMP and HTML, you know, probably looks familiar from the the use case example, but this is what it’s going to look like. So if I wanted to make some edits, see how it’s going to look so that I don’t have to keep toggling between edit contents and preview edit contents and preview, this is where you wanna go. You can do a test send, um, depending on how your inbox is configured. You may or may not see the form when it’s delivered. If you don’t see the form, it’s going to prompt you for, hey, white list this email address so you can receive, uh, receive this content. So if I come back, I’m in the AMP tab. I’m going to paste that code. Uh, don’t have an open tracking pixel. That’s okay. Don’t see anything until I get to the next page. And I will get rid of the subject line warning. Now I talked about fallback content. Didn’t call it out in the interactive, uh, email form. When you’re editing the form itself, there’s a second tab there. That’s where you go ahead and configure that content experience. For AMP, it’s a little bit more important though because the supported inboxes are fewer. So if we come over here to code view, I asked my HTML person to code me something that does not have AMP in it that people will be able to see. And this is just a call to action where they can click add a note directed to a landing page that they can then interact with. Now what I can do is hop over here. I can see my in a typical HTML code, but I can also now see my AMP email here. So, again, that playground is to help you from having toggle back and forth. Um, but this is what you can do. You can interact with it, test it out, and the like. So two two ways that well, two examples of using that, uh, both both of the features here in the app. So, um, I am going to go ahead and blow through these last few slides pretty quick. Um, so what can you do now if you are a partner and if you have access to partner learning camp, this first link is going to take you to a course that was created by a member of my team. It covers AMP and interactive email forms. It has a mix of Trailhead content, videos, hands on experiences. Uh, but if you’re not a partner, you won’t be able to access that link, but you can still access that Trailhead content on you guessed it, Trailhead. Um, I’ve also got links here for our Salesforce help documentation for interactive email forms for AMP. And this last link is that developer documentation that I mentioned earlier that has the code snippets that give you that starting point when building out, uh, AMP forms. So now I think I’ve managed to leave myself a little bit of time. We will, uh, open it up for any sort of q and a. And, Brooke, I have not been keeping a close eye on the, uh, chat. Uh, but while we hop into that, I just wanted to say thank you. Thanks for taking a little bit of your time. I hope that this was helpful and you’re able to use it moving forward. Um, and, yeah, Brooke, what do we got out there? Yeah.

Speaker 1: Well, thank you so much, Andrew. I did get a couple questions right here. Oh, actually, my question, it says it’s already been answered, uh, from Jada about where we can access these templates. So I do think you absolutely just covered that. But open questions for QA, or you can drop them right into the chat if anything else came up from Andrew’s presentation.

Speaker 0: And if we don’t have anything, I’m gonna cheat, and I’m gonna use use a little bit more of the time. I’m gonna go back into that interactive email form and show you where that automatic fallback content is and what that configuration would look like. But please, any any questions, happy to answer them. So when you go to edit your form block, you can go ahead and add padding to different things here in the design tab. And then we’ve also got automatic fallback content. So I can include it. And then, again, what this is going to say is it’s gonna present a button. Right now, it’s gonna say view the form. Um, I can go ahead and change that. Help me help you. For any Jerry Maguire fans out there, We can go ahead and click done editing. So that’s where you would go ahead and enable that automatic fallback content or whatever fallback content experience you would like.

Speaker 1: Great. And I did get another question into the chat about user adoption. Is this an underutilized feature in your opinion?

Speaker 0: Um, from some of the brands that I interact with the most, I would say yes. Uh, we when we went GA with it, we, um, we had a strong push from our product organization and we saw good customer adoption. Uh, one thing that I like to do is bring back some stuff that we haven’t necessarily talked about within, like, say, the last Dreamforce or so because we do we we mention it. And then if you’re not using it for every campaign, it’s really easy to get busy, forget about it, and then you don’t come back to it, uh, that next season or that next cycle. So, uh, we are still seeing good usage out of it. Um, I’m just a big fan of it. So I wanted to to sit here and share a couple of stories and and talk to you all about it. I just realized I’m a little bit blind, and I can’t really read the the text in the sessions without looking straight, like, super close. So

Speaker 1: Oh, yeah. Absolutely. Uh, well, that was our our last question. So I think that means you did an amazing presentation, Andrew. Preempted all of their questions, and, certainly, I loved seeing your demos. So thank you so much. Uh, thank you, everybody, for joining us today. Uh, please do stick around. There’s lots of great sessions coming up this afternoon. And thanks once again to our sponsors. So we’ll see you guys at the rest of your day. Very much.