Ever wonder what actually goes into building a seamless sales + marketing handoff inside Salesforce? In this live “Playback” session, we’ll walk through a real solution that brings shared visibility and a streamlined handoff to life using integrations, automation, and Agentforce. As we replay the build, the architect behind it will break down the strategy, tech decisions, and considerations along the way — from aligning on lifecycle stages to solving the classic MQL-to-SQL mystery handoff. Expect screen shares, sharp commentary, and a behind-the-scenes look at a solution that finally got both teams speaking the same language.