Speaker 0: We’ll wait till we get to eleven here, a couple seconds.

Speaker 1: I’ll share my screen now.

Speaker 0: And we’re at the time here. So hello, everybody. Welcome. Super excited to have you joining us today. I am Kirk from Sercante, and I’ll be moderating today’s session. Uh, yes. These sessions are going to be record recorded so you can see it after we’re completed here. Uh, we will have time at the end. So if you have questions for Kira, uh, we can certainly ask them at the end here. Now let’s go ahead and get started. We’ve got three excellent speakers today, uh, who are going to talk to you all about exploring how Slack is changing the way marketers work. With us today, we’ve got Jacqueline Freedman, part of the global marketing operations team at Grammarly, her colleague, Kelly Meader, in marketing operations at Grammarly, and Ashley Mu, a product marketing manager at Slack.

Speaker 3: Thanks so much, Kate, and thank you to the Sercante team for having us. Um, I’m from our dream and so thank you everyone for joining our session. Uh, we’re gonna cover ways in which we’ll learn more about how Slack is changing the way marketers work within Marketing Cloud. Oh, there we go. Alright. And a quick thank you to our sponsors that are making more dreaming possible. And so kind of diving right into the agenda we plan to cover today. We’re gonna cover both how Slack is leveraged and to maximize marketing team’s potential, as well as really diving in with Kelly and myself, walking you through how we’re doing and leveraging Slack today at Grammarly. But before we get there, let me pass the mic over to Ashley so we can learn more about Slack and see a couple of demos of ways in which teams are using it.

Speaker 2: Great. Thank you so much, Jacqueline. I’m Ashley. I’m a product marketing manager at Slack. And as a marketer myself self, this is a a topic I’m particularly passionate about. Um, but, of course, before we get started, quick statement that Salesforce is a publicly traded company, and so we ask that you please make purchasing decisions based on what’s publicly available. So first, let’s start by talking about why now is the moment for marketers to really rethink their approach to productivity. So customer expectations are higher than ever, and I’m sure all of us are experiencing that, you know, those customer acquisition costs are higher as well. And so in this tight economic environment, all eyes are on us marketers to be more productive and do more with less, and we’re just under pressure to balance everything from campaign efficiency and effectiveness with being able to build strong customer relationships and retaining their trust. And that’s because, ultimately, as marketers, we’re on the hook to maximize our ROI and customer lifetime value. But to make things harder, these same pressures also impact our ability to be productive and deliver results, whether that’s us running campaigns, passing leads, or coordinating events like Marjorie Mann. And so, you know, campaign planning is complex, and that makes way for inefficiencies, whether that’s siloed teams or or constantly swiveling between all the different tools and platforms that we’re using. And as you can imagine, that has a domino effect on our ability to deliver strong and connected customer experiences. And the thing is the ways in which we’re used to working just can’t scale to meet the demands of the moment we’re in. If you think about the tools that we’re used to working with, they really reinforce linear processes like think back to back meetings or email threads, and that leads to siloed and disconnected teams, and that ultimately trickles down to our customers’ experiences with us. And so we need a new approach to productivity that really brings your people and technology together in new ways. And so that work can be really accelerated with innovation like automation and AI. Specifically, the way that we’re thinking about this is by empowering every person in your company, especially us marketers, to transform how work is done with tools like simple automation, breaking your collective company knowledge out of silos and, uh, you know, boxes across the organization, and engaging and aligning everyone around the relevant topics and projects that really drive our businesses forward. And that is really what Slack’s all about. Slack is your intelligent productivity platform that brings new ways of working to teams so they can accelerate work with AI and automation that’s easy enough for anyone to use, share and search data and knowledge from any source right in the flow of work, and collaborate and engage everyone with flexible tools that keep work moving, whether that’s between our teams, with our partners, even our customers. So how do we do it? First, if you look on the left hand side of this, uh, half circle, Slack puts no code automation into the hands of every user, no technical skills required. And we also empower those more technical users with tools to be able to build and deploy custom apps across the business. Second, Slack naturally builds a rich repository repository of your collective knowledge. I like to think of it almost like a collective brain through the data that’s in your channels, connected apps, and systems. And third, Slack also engages all of your teams in this modern collaboration experience that’s flexible for all the different ways that we work today. And that includes being a trusted environment for working with all of those external partners like agencies, vendors, and customers. And Slack’s natively integrated with the Salesforce customer three sixty solutions, including, of course, marketing cloud, uh, and that allows you to unlock your customer data and insights for every team in your organization. And on top of that, we have the largest enterprise app ecosystem with over 2,600 apps ready to integrate into Slack. And now we’re also integrating AI natively through the Slack experience, so you’ll soon be able to get instant summaries of channels, threads, and even use AI to generate workflow automations. And this is all made possible by Slack’s open extensible platform that empowers your teams to customize and build on Slack to achieve outcomes that otherwise just wouldn’t be possible. And with Slack supercharged with marketing cloud, marketers can streamline and drive success across every project and campaign. They’re able to drive that marketing team efficiency with all of those easy to use automations and integrations, Feel smarter data driven decisions with those campaign insights from across your tools like marketing cloud infused in the conversations that you’re having as a team, and move work forward by staying aligned as a single collective team, and that includes our teammates from our external, you know, agencies and vendors and partners. So I just went through a lot, um, but I think the best way to really understand the power of Slack is to see it in in action. So I’m gonna walk you through a demo. And in this demo, we’ll really see how Slack changes the way marketers are planning and managing their campaigns. So we’re gonna start by joining Lisa, who is a marketer, and she’s working on a new campaign. And if you’ve never seen Slack before, here we are. Each conversation is organized by topic, project, or team into what are called channels. And in channels, people share ideas, access data, and make decisions with a common purpose in place. And Slack can be customized based on the way that you like to work and focus and the tools that you use, the projects that you’re a part of. So that means it’s gonna look a little bit different based on who’s using it. So for Lisa, she’s organized her sidebar with her most important channels at the top, and she’s also put them into sections. And that helps her really easily navigate her channels. And so she makes it really unique to the way that she works best and the way that she can be productive in her own way. So right now, we’re in our campaign channel where we have all the people, conversations, insights, and tools we need for the campaign all in one place. And, you know, this is super handy if you think about, you know, what is that first step of every campaign. It’s to go back and look at what we did last year and learn from those insights and, um, actions. So what’s really great about having everything stored in campaign channels is we can quickly catch up by searching last year’s campaign channel. And once we jump in there, we don’t have to go digging through, you know, email trains or, uh, files to find all the reports and the insights that we need. They’re all in this centralized, uh, organized place. And as the team works together to get this campaign kicked off, they can stay organized because they’re centralizing all their goals, their KPIs, the conversations that they’re having. They’re threading them in, um, you know, organized conversations to keep those threads organized to the people that it’s most relevant to. And they can have brainstorms and bring in the tools that they’re using such as the project management tool. So, really, having all of your projects organized in channels ensures that the team has what they need and the transparency to work better and faster together, which all helps deliver stronger campaigns. Now the beauty of Slack is it doesn’t just help us marketers. Think about everyone else that we’re working with when we’re putting you know, bringing a campaign to launch. For instance, in in this example, we have creative. They also want to make their work more pleasant and productive. So in this moment, Lisa needs to get creative approved by her brand director, Nikki. And Nikki knows what she needs to assess requests, but she was honestly kind of tired of getting ad hoc requests without the right information. So what she did was she created a creative approval channel, and she built an automation that’s called a workflow so people could submit requests through a form that she can easily review, approve, and get back to more strategic stuff. So this is what that form looks like, and it was really quick to set up because building a workflow requires no code or IT support. And, you know, marketers like Lisa don’t need to wait through a long email chain either. She’s clear on what she needs to share. She can quickly add those details in. And once she hits submit, the team is automatically notified, and they know they have full transparency of the the entire approval process, and that helps to just move that approval along that much more quickly. So looks like Lisa got the approval with just the mark of a little emoji, and now she can go to her agency to help her set up her marketing journey. And so, you know, she used to work with her agency via email. And when when we’re working with email, there’s always a little delay. Sometimes little changes can take, you know, quite a bit of time to resolve, and any sort of delay in our campaigns, we all know this. Those can get expensive. So now she actually works with her agency in a Slack connect channel, which is a special channel where she works with the agency instantly and securely, moving those conversations out of those siloed email threads and into the flow of where everyone’s working. And so she can work with them just like she does with her internal teams with guardrails in place to make working with them safe and fast so they can get to launch. So now we’re gonna jump forward in time. Campaign’s live. Lisa and her team gets marketing cloud alerts and reports automatically sent into this channel, um, the campaign channel, and the team can instantly review and debrief without opening a single new window. And here, it looks like Lisa’s got an alert from Marketing Cloud. Looks like there is an anomaly with one of the journeys, and the alert gives them the option to, um, check it out in the automation studio, open a channel, as well as resolve it. So the team gets to work, um, using the flexible tools in Slack like Huddl’s, uh, to be able to quickly jump together and review the error. And they found the issue, and we can actually, again, mark that issue as resolved right from Slack. And because they were able to get that real time alert from Marketing Cloud, they were able to notice and resolve the issue before it impacted the campaign. So you just saw a little bit of how in different points of that campaign process, how Slack helps marketers run successful campaign campaigns. But, you know, what about those campaigns where we need to hand it off to our partners in sales to convert our customers? Well, Lisa’s also working on an ABM campaign that involves passing leads to her sales team. So let’s see what that looks like from Harry, the sales rep’s perspective in Slack. So first, you may notice that Harry’s Slack workspace looks a little bit different, not just in the color, but also in the way that he’s organized his day in his sidebar. And you can see he has a dedicated channel up top where marketing lead notifications all get sent. So what are those? Well, before Harry would get these marketing lead alerts in his email, and there would actually be a little bit of a of a bottleneck in that handoff process because they’d maybe get buried in his inbox or he couldn’t find them again by trying to use search. And so there were times when leads would just never get follow-up. Now Harry gets notified in this dedicated, easy to find channel via the Marketing Cloud account engagement integration the moment the leads qualified with all the relevant context that he needs, and he can even reach out and connect with all of the folks, whether that’s marketers, uh, for more information or, you know, give visibility to his leadership in a threaded conversation. And this helps, you know, the team make sure that not a single lead falls through the cracks. But if you think about it, Harry is a salesperson. He’s always on the move. He’s traveling between customers, and he’s not always at his laptop. Well, because Slack’s mobile experience makes it easy to see new leads and dive deeper into their recent activity from anywhere, so all those recent activity details, he doesn’t have to wait until he’s back at his laptop to reach out. He can simply click the email address from the notification itself and then follow-up right from his phone, which helps shorten that speed to lead and make sure that all of Lisa’s work in nurturing the lead with her marketing campaigns, uh, really pays off. So let’s just unpack some of what we just saw. We saw a campaign channel where the team engaged, accessed tools, and shared knowledge, helping them efficiently launch and stay organized. And that’s really powerful because every campaign is cross functional and it involves different tools and datasets. And by organizing every project into channels, we don’t have to context switch. We have all the right people and insights in one place designed for teams to quickly, uh, discuss and take action together. So what are some of the critical moments when bringing insights into Slack really accelerates that decision making? So whether you’re using MarketingCloud or Tableau, we have many out of the box integrations that make it really easy to set up that recording automation with just a few clicks. And with campaign reporting in your channels, you can turn those insights into impact faster because they automatically appear where your team’s already working together in a surface where they can then quickly discuss and take action. Speaking of working together, teams are also, you know, often working in silos, and that can be some of the biggest barriers to productivity. And by automating some of those processes between teams using Slack’s workflow builder, you can break down those silos and automate those more manual tasks right in Slack. So like we saw in the demo, finance, legal, creative approvals often end up in a bit of back and forth. But with Slack, you have that one place to file the request. You already know what details you need to include, and that automatically notifies the right reviewer so they can quickly review and approve and go back to their day. And there’s some other ways to also accelerate that efficient action with automation, especially when a campaign’s live. Like we saw in the demo, you can get those real time alerts sent into your channel whenever something critical happens or maybe there’s an anomaly in your, uh, marketing journeys. And that gives stakeholders the context and the surface to be able to troubleshoot and make optimizations, uh, much more quickly. And so if you’re using marketing cloud engagement, the digital command center app not only alerts you when something’s wrong with your journey, but it also lets you invite team members to swarm with all the context that they need to resolve it together. So, really, you can investigate, resolve, and update alert status all from Slack. But, you know, we don’t work alone, um, as marketers, whether that’s in our organization or externally. So what about working with our partners? Um, let’s start with our external friends. We actually learned in the Salesforce, uh, state of marketing report this year that bigger chunks of marketing budgets go towards vendors and agencies when compared to our internal teams. So getting ROI on that is really important. And we’re able to build deeper relationships, speed up turnaround time, and get more value from our partners by working with them in Slack connect channels, where we can work with our partners with the same sort of agility as we do internally. And, you you know, that’s even the way that we’ve prepared from our dream, and we’ve done that all through Slack Connect. Now how about sales? You know, we all know time kills deals, and after we generate all that great marketing pipeline, getting the leads to sales with momentum can be a little tricky. Um, with the account engagement app, you can notify sales reps in real time the moment a prospect engages with marketing assets so they can send that really timely response. And then, of course, getting those insights in Slack means that you also can monitor success from Slack as well as well as surface those insights for other partners that might need that visibility, whether that’s customer success or maybe product or leadership. So I just talked a lot about some of the different ways that Slack is changing the way marketers work, whether that’s with each other, across the company, or with their external partners. Now I’m gonna pass it off to Kelly to share a little more specifically how the all star team at Grammarly is unlocking productivity across their organization with Slack and marketing cloud and share some of the actual ways that you can also transform the way that your team is working.

Speaker 3: Take it away, Kelly.

Speaker 4: Awesome. Thank you so much, Ashley. So just a quick show of hands in the audience. Who here is a Grammarly fan or a user? You can go ahead and throw it right in the chat. Um, so for those of you that don’t know Grammarly, we are loved by millions of people around the world, and we support over 50,000 teams worldwide. Grammarly has been on the forefront of AI and communication. Sorry. Excuse me. Has been on the forefront of machine learning and AI. You can think of Grammarly as your AI communication assistant that works wherever you and your team works, and that’s across 500,000 web and desktop applications, including, of course, Slack. We are a Slack first organization, and we use Slack as our primary communication and collaboration platform. In this presentation, I’ll review how the Grammarly b two b team utilizes Slack for account based marketing, cross team alignment, and then I’ll hand things over to Jacqueline who will dive into additional use cases with marketing cloud integration and partner collaboration within Slack. Awesome. So first, I’m gonna start with lead alignment as this is critical for all b two b organizations. We use Slack to help plug the infamous leaky funnel and a few essential requirements we’ve set up at Grammarly. First, all of our sales and marketing teams must turn on the Slack Salesforce app, and they need to set up their Salesforce notifications within Slack. Think of this as a must have with all new hires during onboarding. Our marketing ops team, we own the account engagement platform, and we work with other groups to set up the appropriate notifications to specific Slack channels. One thing to note, we only use or you can only use 10 channels for now to connect from account engagement and into Slack. So these channels really should be your most your most critical initiatives. Our most critical initiatives internally have a lot of cross collaboration between sales, customer success, marketing, product management teams, um, just ensuring all of our team players are added to the Slack channel. And some of our top use cases for the dedicated channels are hand raise or form submissions, lead questions, key account alignment, and webinar handoffs between marketing and sales. I’m going to dive deeper into how we use the lead questions channel. Our marketing and sales team align on leads by using this dedicated channel in Slack. It allows for real time collaboration, communication around new leads as they enter the top of the funnel. When a new lead comes in from a handraiser form, it’s alerted in the channel, allowing both teams to act quickly and efficiently. This also enables sharing of important lead information, such as record details pulled from Salesforce or account engagement, and it provides the opportunity for real time troubleshooting and optimization of those leads. Our marketing and sales teams have achieved better alignment, increased efficiency and lead management, and speed to lead quotas. Jumping over, um, I’ll go over an example of how we use Slack and account engagement for our ABM team. So when a new lead comes from a key account, it’s alerted in a shared Slack channel between our ABM marketing and our customer success teams. You can get creative with how you set this up. Let’s say you have a key account you’re expanding, you can create a key account field in Pardot. You cannot use an automation rule to populate this field as either true or false on any prospect record that matches that criteria. Now that we have the key account field, we can use conditional completion actions to only take action when it matches that key account. So you can use this to notify your team when a person at account takes action, such as downloading your latest case study, uh, visiting your pricing page, or attending your latest product demo webinar. And if you don’t wanna use another custom field and use up yet another automation rule, you can also use a dynamic list. So one of the neat tricks that I like to use within ABM work is to create a dynamic list containing the ending domain of my key accounts. So let’s say I wanna be notified anytime someone from a Slack or Salesforce email interacts with either of my forms, uh, clicks on a list email, or downloads a file. I would then use a conditional completion action to trigger this notification to Slack. So if the prospect is on this dynamic list, then go ahead and send this Slack message. Again, this really provides a speed to lead and key information right within Slack. You can pull in record information both from Salesforce, and that usually includes the title, email, and phone number of the record. But don’t forget, you can also add in merge fields that could be housed on the prospect, the account, or even at the custom objects level within account engagement. On this next slide that I’m gonna jump into, you’ll wanna grab your favorite screenshot tool. Um, and if you take anything away from my part of the presentation, these are the most important things. Everyone in your organization, especially sales and marketing, should set up the Salesforce app within Slack and enable those notifications. Use your 10 Slack channels wisely when connecting to account engagement. And then conditional completion actions, they’ll be your best friend. Uh, they help make sure that you’re sending the right notifications for the right actions taken. And that wraps up my section. I’m now gonna hand things back over to my colleague, Jacqueline.

Speaker 3: Thank you so much, Kelly. Now that we’ve walked through how you can leverage Slack and Pardot specifically together, I will also show you additional ways Slack can empower your marketing team and sales teams. Um, but before we dive in, has anyone here received their very own weekly insights email from us, which is on the screen? Hopefully, we’ve got some super fans with some some big streaks because I know I I do, and it’s one of my favorite days to get that email. Um, alright. So Grammarly has a few different business lines that fit nicely into b two b and b two c categories. And as a result, we use both part of account engagement and marketing cloud for our different needs, one for demand gen and the other for life cycle marketing campaigns. Our weekly insights campaign requires cross functional collaboration and between not just our life cycle team, but our engineering team and marketing operations every single week. And we’ve made this easier by leveraging the Slack and Asana integration as well as, uh, we use it to inform our engineers when our largest campaigns are coming on board. So they’re able to prepare for a weekly insights email, a pro a promotional email that’s deploying and prepare our website for increased traffic, which is super important. We don’t want anyone to have any errors. Um, so in addition, we also rely heavily on the digital command center provided by Marketing Cloud to inform us of when our automations are having errors, and it helps us coordinate between our marketing operations team and engineering team to figure out how to best fix it and navigate it. And so now that we’ve talked through a few examples of how we use Slack internally, we’re gonna talk next about how we leverage it externally as well. So Kelly had already mentioned Slack is instrumental for our internal communications and collaborations. It’s also our lifeline, not just to asynchronous work, but our extended team members, which we consider to be our external partners and agencies we collaborate with extremely closely. For example, uh, this year, we partnered with the Harris Poll. It’s our second year doing it in the chat and on this QR code if you really wanna check it out. It’s a fantastic, uh, report and resource. Um, so the Harris Poll is the longest running survey in The US tracking public opinion, and they conduct and publish research reports all the time. So we partner with them on the state of business communication report that explores specifically the costs and impacts of ineffective communication at work and how companies can achieve better business results by improving communication. So we leverage Slack’s Connect to coordinate in the production of this report with our internal team, our external partners, and use it for project management, reviewing creative, approving content, and more. So in that same vein of the report, Slack contributes to Grammarly’s team’s reduction in miscommunication, which is just such a great bonus point for everything. Um, and don’t forget, you can check this out via the link in the chat or the QR code, and I’m gonna hand it back off to Ashley.

Speaker 2: Great. Thank you so much. Um, I love just the way that the Grammarly team is using Slack in so many different ways to really just accelerate their productivity and efficiency. So, um, I always love hearing from them. So to wrap things up, all star teams like Grammarly’s, um, are seeing success in fueling those smarter marketing decisions, driving that efficiency, and moving work forward as one team, thanks to Slack and Marketing Cloud. And as we saw with the account engagement app for Slack as well as the Marketing Cloud, uh, digital command center app and all the other integrations, um, it’s a really simple solution that can help unlock major gains in our marketing productivity. So, really, um, if there’s one major takeaway to take from this is being able to bring all of those different marketing, uh, cloud integrations as well excuse me, as well as the other tools that you’re using all into Slack, um, is an easy way for you to, um, drive that productivity. So with that, um, we’re gonna actually open it up for questions and answers now. So feel free to jump into the chat, um, or the q and a tool and, um, ask any questions for any of us, um, and we’re happy to have to answer.

Speaker 4: We’ll give it a few so people can type in. I know it takes a little bit longer to type in than to grab a microphone and chat.

Speaker 2: Definitely. I guess I have a question for the Grammarly team, if that’s alright.

Speaker 1: Absolutely.

Speaker 2: Um, Yeah. Something that I’m always, um, I we hear a lot is, you know, how when you’re bringing in some of these new tools and processes into your organization, how do you drive that sort of adoption using Slack?

Speaker 4: Jacqueline, do you wanna take this one since you do a lot of integrations?

Speaker 3: Yeah. Sure. So we always take a step back. One, in terms of any integration, what is the value add, not just to our internal team members, but potentially for our customers? So Asana is just a great example of it’s already a extremely adopted tool internally that we knew we could just make things that much more seamless, especially thinking about engineers who maybe are primarily using Jira. And so as long as there is both, um, buy in from the users that are actually going to be using it and adoption of it, we ensure enablement. We, of course, do all the the q and a and all the things to get it, um, set up correctly. But, um, really focus on what is already currently existing, how can we improve upon it, and just make everyone’s life easier. Um, I don’t know, Kelly, if you have anything else you wanna add to an integration maybe you’ve you’ve added.

Speaker 4: Yeah. Absolutely. So on addition to that, um, you know, we do like to do updates, um, within specific Slack channels, uh, that talk about those integrations. So this is where we’re currently at. Um, these are our benchmarks that we’re looking at. And so kind of like ramping up the excitement for the new tool. Um, and then when it’s go live date, you definitely wanna push that through on Slack as well, get people excited about the new tool, um, and also open up conversations for that q and a of, oh, gosh, you know, now we have Asana integrated, uh, how do I do x y z? Um, so it’s a good way to, again, like, have open communication within all your colleagues, uh, right there within Slack. Um, and then, you know, you also learn some new things too. There are cool ways, you know, I’ve seen other people, uh, using the integrations within Slack when we’re launching them, um, and pick up some tips and tricks along the way.

Speaker 3: Exactly. It’s very iterative.

Speaker 0: Amazing. And I

Speaker 2: see one other question here that’s kind of fun. What are some of your favorite Slack channels?

Speaker 3: Oh, Kelly, I’ll let you go first.

Speaker 4: Okay. I have a couple of them, um, but I’m gonna say, like, my two favorite ones are the pets channel because I love all the animals. Um, and so we have some really unique pets too from gramilarians. I’ve seen everything from lizards and a rabbit and, um, all kinds of cool stuff. So that’s fun. And then, of course, the kids channels, uh, just even as of yesterday and today, everyone posting their kids, uh, with all their Halloween costumes. Uh, so it was it was pretty fun to follow those two channels.

Speaker 3: Yeah. Kelly stole one of my favorites. I think about it worked in play. And while pets is definitely number one, I’ll say my number two is the plants channel in terms of people showing not just what plants they’ve purchased and how they’re thriving or not so much asking for advice, but even when people are planting seeds and seeing what goes on from there. Um, in terms of work, my absolute favorite is our Ask Me Anything channel. It’s a lot like a Reddit AMA and that we it’s become even more in terms of an a AMA for anyone at the company, but particularly our operating team or our c suite in terms of answering certain questions. And so it’s just a really great moment of access that we get to receive as well.

Speaker 2: Amazing. And, yeah, plus one to all of those, the pets and the plants. Um, actually, an interesting one that I like it. And, you know, as a product marketer, I work a lot with sales and, um, you know, we’re preparing all of those different sales enablement assets and content and resources for them. And I actually like to troll our, um, help, uh, sales enablement channel. So we essentially what we do is we create channels, uh, for any product that we launch, and we, um, collect all of the different FAQs that come in through that, um, channel. And we answer them either in channel or we, you know, throw some of those questions that get asked often into our FAQ. And what that allows for me as a marketer is I can really learn from the questions that are being asked. You know, how can we improve the resources that we’re creating? How can we make sure for the next launch, um, that we have all the resources and we’ve thought through all the things that our field really needs? Um, I think I’ve had this tendency definitely in the past, especially with when I wasn’t using Slack, because, you know, marketing and sales can sometimes work in little silos with you against each other. And so Slack has been a really great way to break down those barriers and for us to really be able to, you know, listen to what our field needs without having to, you know, bother them while they’re working on closing those deals. So that’s maybe a little more practical than, um, than pets, but, definitely, pets is my favorite one, I will have to say.

Speaker 1: Awesome. Uh, it looks like we

Speaker 4: have another question that came in. Oh, thank you, Kate. So it looks like we’re asking how Pardot is being used to impact the Grammarly experience beyond email. Example, directly in product notifications or any other channels. Um, so we definitely use it beyond email, not for end product notification, um, but we use it as a landing page, uh, tool as well. Um, but we also have a lot of workflows that go through, um, Pardot. You can think of product led growth, product led accounts, um, those go through, uh, Pardot workflows. Um, we have, uh, all of our landing pages are set up, um, for attribution. So when people come in through maybe another system or through LinkedIn, um, Facebook, Twitter, or x, um, you know, we’re able to see all that attribution as well. So we do use it for more than just email, um, and we use it for a lot of workflows behind the scenes, um, regardless of of the channels, um, that we’re sending out through.

Speaker 3: Yeah. And just to add to Kelly’s, um, robust answers, getting in a little bit more specifics, which might be of interest of those workflows. We leverage Pardot not just for email, but the integrations and workflows for ZoomInfo, for high touch, for different connective tissue integrations in order to empower our marketers as well as our sales team, um, because it’s it’s kind of the fulcrum for us to pass everything over to sales. And so we try to leverage both our existing customer data and, um, pass it over so our sales team is that much more informed than ever before.

Speaker 0: Great. Any other questions coming in?

Speaker 1: We did have one that I saw come in and then disappear, uh, but I really appreciated it. It was, um, similar to what are your favorite Slack channels, but what are some of your favorite ways to connect using Slack with your remote colleagues? I know personally at Circante, we have a water cooler chats channel in addition to the things like the pets and plants and kids channels, and that’ll just throw up random questions every uh, week or so that we can all chime in and answer, which is pretty fun. Um, so what are some of you guys’ favorite ways to do that?

Speaker 3: Yeah. Yeah. We oh,

Speaker 4: go ahead.

Speaker 3: Go for it, Kelly.

Speaker 4: Fun. Okay.

Speaker 3: Um, I have a feeling Kelly and I have the same answer. We leverage a specific tool called Donut, um, and we use it in a few different ways. There’s definitely other, um, integrations you can use and plug ins that do similar things, and you can automate yourself. But we use donut for a couple of things, one of which is water cooler topics. So you can do it by team or by, um, ERG or circle depending on what you have at your company, as well as we’re starting to use it now for birthdays and, um, anniversary notes. And we also have a really great program where we call it global donuts, where every single month, as long as you’re enrolled, it introduces two new people from all around the world. And Grammarly is over a thousand employees, and we have a lot of team members in Europe, across all of Europe, Ukraine to Portugal, and everywhere in between. And so it’s really a great way to connect with team members outside of your maybe primary circle that you collaborate with. Um, and I know I’ve made some really wonderful connections with folks I would never work with in our in my day to day. However, even sometimes it’s benefited where something came up and their name was mentioned. Like, wait. I know that person. Uh, I met them for thirty minutes, and we talked about life. And so, um, I don’t know, Kelli, if you have something else to add beyond just donuts.

Speaker 4: Yeah. We also have internal circles at Grammarly. So, uh, we have a women’s circle, we have a family circle, and we use specific Slack channels for that. Um, so that’s really great. Like, everything like the parents channel, for instance, um, any questions regardless, you know, of, you know, I’m experiencing this, you know, uh, anybody have, uh, help on this. Uh, so that’s a great way to connect with other colleagues, um, depending on, uh, the the different circles that you wanna join. Um, and so that’s been a lot of fun. I know, uh, Jacqueline used to host the women’s circle, but we would do, um, quarterly events, um, and we use Slack for the promotion of that. Um, so, you know, there’s different ways you can use it beyond just a work, uh, to really connect with your colleagues.

Speaker 2: Absolutely. And I think one other thing that is a little underrated, but I know that between, uh, Kelly, Jacqueline, and I, we’ve, like, discovered this as well, is the use of custom emojis. And it sounds kind of trivial, but it it has this power. And I think Slack in general, it’s a very conversational platform. Um, but because of that ability to show a little bit more of that personality and, you know, even communicate through emoji, it helps break down barriers much more quickly and, you know, get rid of the formality and really start you know, you can focus on building those relationships. That also includes, um, as Jacqueline was saying about working with folks across different regions. You know, there might be cultural differences, but, you know, emojis are pretty malleable and understandable, universal across all these different regions. And so, um, yeah, like, emoji beyond just like, oh, this is fun. I think they can be really useful using them to denote, you know, where we are in the process of a project even or, you know, taking a look at something. Um, it just helps break down some of that formality and, um, add a little

Speaker 3: bit of character, which I love. Yeah. And to Ashley’s point, especially if you don’t have rapport or a relationship with everyone you’re communicating with, it’s sometimes a really helpful kind of way of showing your personality, but also ensuring you’re getting the message in the with the tone, which is also where Grammarly comes into play. Uh, are you writing your tone correctly, and do you have an emoji maybe related? Another really lovely tip, especially when you’re in Slack connect, is all you have to do is right click to save net new emojis to your own instance of Slack. It and I think Ashley knows all too well because we work together a lot. I have stolen a lot for emojis. Oh, yes.

Speaker 2: I’ve traded a lot of emojis. Yes. Uh, it’s one

Speaker 3: of the best parts. And I guess to that point, uh, what is Ashley and Kelly, what are your favorite emojis?

Speaker 2: Oh, that’s a good one. I have to think about it. I always like the party parrots and, like, all of the different iterations of it. Like, at this point, there have been just so many different party parrots that it’s hard to keep track, but there’s a party parrot for every every situation.

Speaker 4: So I have two that I love. One is the Homer Simpson’s, woo hoo, uh, emoji. So love that one. Um, and then the other one is Cody the bear dancing. So he does this little wobble from side to side, and I do that one quite often.

Speaker 3: Yeah. I love those all of those mentioned as well. My probably most used personal one is there is the regular, um, double eye emoji where you’re like, I’m look looking at this or following along. We have a cowboy, double eye, where, um, Kelly and I are both based in Texas. And so sometimes it’s just fun to have a little bit of a difference, uh, emoji and flair to it, but it’s always fun.

Speaker 4: I know we’re wrapping up soon. Any more, uh, questions from the audience?

Speaker 1: I have not seen any more come through. Um, so we’ve got just a couple minutes left before our final session of the day, uh, begins. Um, so I’d like to go ahead and thank Jacqueline, Kelly, and Ashley for an amazing presentation. Um, it was really insightful just to see how Grammarly is using the connection with both Pardot and, excuse me, account engagement and marketing cloud with Slack to to streamline some of those business processes. Um, so that is gonna conclude our session. Thanks again to all of our sponsors. Without them, Marjaman would not be possible. Our final session of the day is going to begin in about three minutes. It is a keynote on data cloud and marketing cloud where you’ll hear all about how you can leverage those tools together just to create a single source of truth and personalized experience for your customers. Hopefully, we’ll see you all there. If not, have an excellent rest of your day, and we hope to see you at some sessions tomorrow.

Speaker 3: Thanks, everyone. Thank you. Have a good one.