Exploring Data Cloud For Marketing: Architecture And Orchestration

Skill Level


Learning Track

Data & Analytics

In this session, we will explore the Salesforce Customer 360 landscape through the lens of Data Cloud for marketing. Attendees will learn how to approach a multi-cloud implementation in a thoughtful and well-constructed manner that allows Salesforce customers to scale the overall technology stack.

The main goals of this session are to highlight key architectural and campaign processing best practices when using Data Cloud along with Marketing Cloud, Sales and Service Cloud, and external data sources. We also look at Data Cloud and how it works with Marketing Cloud Intelligence and Personalization.

About the Author

jacob hayes headshot

Jacob Hayes is the Marketing Cloud Personalization Practice Manager at Silverline with over 9 years of solution consulting and technical experience within Salesforce Marketing Cloud, Personalization (previously Interaction Studio), Data Cloud (previously Customer Data Platform), Sales Cloud, and Service Cloud. Prior to joining Silverline, Jacob was a Solution Architect for Salesforce Professional Services.

Jacob led consultative cross-cloud engagements with complex enterprise customers, translating their personalization requirements into future proof solution designs that can be implemented at scale. Jacob drives customer success through a combination of strong interpersonal skills, technical and solution expertise delivering high ROI within customers digital transformation efforts. Jacob currently maintains 6 Salesforce Certifications, 2 Accredited Professional certifications, and holds a Bachelor’s degree in business management with a minor in athletic coaching from Perdue School of Business at Salisbury University.

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