Exploring What’s Possible With Analytics

Skill Level


Learning Track

Data & Analytics

Data, data, and more data. Data is the true value of any organization. What happens when this source of power becomes a barrier versus a catalyst for change? Join our panel as we discuss ways they have improved operations, processes, and reports to ultimately leverage Salesforce as their north star.


About the Author


With ten years of experience managing Salesforce and marketing automation platforms across several industries from healthcare to financial services, Jacob has moved out of managing a marketing team to help others grow.

Now, he enjoys taking his knowledge to help client marketing teams improve and enhance their digital marketing campaigns. Jacob’s mission is to provide tailored insight that will improve campaigns and make the process of creating, executing, and reporting on campaigns easier. His motivation is the feeling of validation when client marketing teams can prove to their executives and board that marketing is making a difference in revenue and brand recognition.

When Jacob is not working, you’ll find him on a stage performing in local and regional theater productions or cheering on his favorite sports teams.

cara clanton pope headshot
Clanton Pope

Cara is the CRM Analytics program manager at Sercante, with a focus on B2B Marketing Analytics and CRM Analytics. Cara is a 5x Pardot and Salesforce-certified data nerd who is passionate about all things Analytics and Einstein. Prior to Sercante, Cara worked at Salesforce as a Pardot Success Architect delivering cross cloud engagements and creating customized solutions and positive outcomes for her customers.

Cara is passionate about making B2B data analysis easy for any marketer. When she isn’t delivering the world’s worst dad jokes, you can find her reading or crocheting with a nice glass of red wine, binging the latest Netflix show or spending time with her husband and two cats. Cara loves helping companies become obsessed with their marketing data and growing into their own data nerds.

Advanced Drainage Systems

Stephanie is a zealous Digital Marketing Manager at Advanced Drainage Systems (ADS). She is on a mission to harness and share the power of marketing analytics. Her passion lies in marketing, data analytics, and utilizing the power of data to uncover insights that drive marketing excellence.

When she isn’t digging into marketing campaign data or website data on a marketing dashboard, you can find Stephanie coaching soccer, binging the latest Netflix special, or spending time with her husband, stepdaughter, and two dogs.

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Today, I’m a data-driven marketing leader with deep expertise in marketing analytics and demand generation across different marketing channels (including content marketing, social media and others). My passion at work is building teams and helping others to succeed and grow.

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