Fire and Ice…How to Avoid them with a Successful IP Warming

Date

November 12, 2024

Time

2:15 – 2:45 PM EST

Skill Level

Advanced, Intermediate

Learning Track

Marketing Cloud Engagement (SFMC)

Overview

Don’t leave that shiny new IP in the freezer, warm it up with a well-thought-out IP warming plan. By implementing a solid IP warming plan for Salesforce Marketing Cloud Engagement, you can ensure your email campaigns are more effective, reach a broader audience, and drive better results for your business. Investing time in a proper IP warming strategy lays the foundation for long-term email marketing success. It allows you to build a sustainable email-sending practice that can scale with your marketing efforts.

Learn how to plan for your warming using your specific audience, what types of content perform best, how to avoid burning hot or freezing up, and what to do if it all goes wrong. Warm up any IP with confidence and solidify the future of your brand.

About the Author

Amy
Zielinski
Engagement Manager - Marketing Cloud Engagement
Sercante

A Marketing Cloud Consultant with 8 years of experience and the entire catalog of Marketing Cloud Certifications, Amy finds joy in building technical solutions to solve complex problems for her clients. She loves building strong relationships with her clients and empowering and training them to take on the challenges of Salesforce Marketing Cloud with confidence and gusto.

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