Full Funnel Marketing

Skill Level

Intermediate

Learning Track

Strategy

Engagement Studio

Today’s CMO is measured on revenue and that means focusing on top of the funnel acquisition as well as pipeline velocity and customer retention and expansion. Especially in our current environment, creating immersive and personalized experiences throughout the entire customer journey is paramount for healthy revenue growth. This session will talk about the importance of focusing on the entire funnel and share tips and tactics to help create more opportunities, accelerate deal cycles, and maintaining and growing customers.

About the Author

Auseh

Britt

VP, Growth Marketing

Terminus

Auseh Britt is a seasoned marketer with a passion for driving growth. Her career spans a number of marketing leadership roles across companies in various industries including stints at Bloomberg, Questex, Logi Analytics, and Business.com.

In her current role at Terminus, Auseh is the VP, Growth Marketing, responsible for demand generation, account-based marketing, and marketing operations.

Auseh is a graduate of The Tepper School of Business at Carnegie Mellon University (MBA) and the University of Florida (BSCE). She is a die-hard Gator fan, a lover of warm weather, and Little League cheerleader.