AI is everywhere, but without the right data habits, even the best tools won’t deliver. In this no-fluff session, William Mather, Director of Analytics & Applied AI at Just Global, shares tactical strategies for prepping and using your data to fuel AI that actually works. You’ll get a behind-the-scenes look at proven prompts, real workflows, and the habits that power smarter outcomes across the lead-to-revenue funnel. Perfect for marketers ready to evolve their growth stack and turn AI into a creative (not chaotic) force that drives real results.