How to Make Data Cloud Data Actionable in Marketing Cloud

Skill Level

Intermediate

Learning Track

Marketing Cloud Engagement (SFMC)

AdminSalesforceStrategy

In this session, we’ll get hands-on in the Salesforce Data Cloud platform and show how marketers can create dynamic actions in Marketing Cloud Engagement through segments and data actions in Data Cloud.

Our build is based on the use case of a financial services firm launching a new mobile app and the need to target two key segments to drive adoption.

We’ll demo how to create dynamic segments in Data Cloud and drive 1-to-1 personalized communications through custom journey paths in Marketing Cloud Engagement.

About the Author

Tim

Ziter

Cervello

Tim is a marketing automation expert who delivers high-energy hands-on presentations that dramatically improve working knowledge of Marketing Cloud automation solutions. He has worked in advertising, as an entrepreneur, on the client side and now as a sought after consultant, speaker and trainer. He is passionate about helping clients maximize their marketing automation and build scalable solutions in Salesforce.