How-To Optimize MCAE (Pardot) Scoring Rules And Categories

Skill Level


Learning Track

Lead ManagementPardot

Join us for a complete overview of Marketing Cloud Account Engagement (Pardot) Scoring Rules and Scoring Categories.

You’ll learn how to track and aggregate prospect engagement using a lead scoring framework. This will include a thorough introduction to both Pardot Scoring Rules and Scoring Categories with clear definitions as well as technical explanations and use cases.

Key learnings:

  • Introduction to Pardot scoring and scoring categories
  • Identifying and measuring key touch points across the marketing funnel
  • Developing a customized scorecard for specific business needs
  • Technical setup

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