UTM parameters can be used to track the traffic from a variety of sources including email, social media, banner ads, and more. But how can you track them through to your Salesforce Campaigns?
In this session, you will come away with an understanding of UTM parameters and how they behave with Salesforce Campaigns.
- The basics of UTM parameters and values
- How to capture UTM values via Pardot forms
- How to get the field mapping right to successfully track through to Salesforce Campaigns
- How UTMs can enhance your Salesforce marketing reports