The biggest challenge with E-commerce implementations for companies running Salesforce is often the siloing of data and user actions in the different environments. Sales and marketing don’t necessarily have real-time or usable access to transaction information that can help drive decision making. While integrations may provide some cross-platform value, it’s often too little, too late. This is a case study of how the force-native AppExchange E-commerce platform “Storeconnect” can be completely integrated into a Sales and Marketing Cloud environment to allow a 360 degree customer view that is compatible with existing workflows, standard objects and processes that your sales and marketing teams are already used to. We will review a real B2B Storeconnect implementation and discover how it improved order management and customer service.