Lessons in Lead Follow-Up: Next-Level Automation Strategies for Connecting Leads with Sales

Marketing spends a lot of time and money generating new leads, so it’s crucial that leads are followed up with early and often. Discover how a small marketing team implemented an air-tight lead follow-up process that completely removes the email burden from sales. Learn how to use smart Account Engagement Studio, Salesforce customizations, and integrations to deliver personalized lead follow-up and get new prospects booked into meetings quickly and consistently. You’ll see a secret recipe for lead follow-up success, including a look into proven email templates, subject lines, and an eight-touch email/phone call cadence that ensures no lead falls through the cracks. Increase pipeline velocity and keep your sales team on top of important engagement activity using integrations such as Slack, Calendly, Zapier, and more.