AI is making a splash across all industries – but how can marketers harness both Predictive and Generative AI to create better experiences for their customers? And what factors should they be thinking about if they want to incorporate AI into their marketing strategies?
In this presentation and fireside chat with Salesforce product leaders, we will discuss how innovations in AI help marketers better understand and activate their data to create personalized customer experiences. We will share tactics marketers can use to prepare their organizations to use AI – from getting their data house in order, to thinking about AI and trust. We will also be giving away Marketing Cloud swag to a few lucky members of the audience.