Mergers & Acquisitions on Salesforce: Framework for Success

Skill Level

Intermediate

Learning Track

Marketing Cloud Account Engagement (Pardot)
Data LoadingPost-Acquisition StrategySalesforceSalesforce Integration

Mergers and Acquisitions (M&A) are a constant as companies look for ways to expand their customer base and take advantage of synergies with other companies.

After the acquisition closes, integrating an acquired company into your Salesforce org is one of the biggest projects any Salesforce admin, business analyst, or developer can take on. It has to be seen as a “full implementation” in terms of gathering business requirements, setting up users, making system configuration changes, loading data, training, etc.

Through 10+ migrations, I have a ‘Framework’ for M&A success to share that will help you get started on the right foot with:
1. An introductory workshop to help set the stage for success.
2. A project plan template to keep everyone focused on achieving that success.

Set your company up for success in this key area!

About the Author

Sam
Roberts
Salesforce Program Manager
Equifax

Sam Roberts is a 7 times Salesforce certified Program Manager for Equifax supporting a broad range of Clouds. By combining Organizational skills and Collaboration the teams he works with can build forward momentum and get things DONE. And by supporting open conversations and transparency his goal is to “Stop things from becoming THINGS” to keep the team focused on their end goal. As an introvert, learning to Program Manage has stretched Sam in exciting new ways he is eager to share with others.

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