Migration Panel

Skill Level

Beginner

Learning Track

Keynote
AdministrationFeatures & Functions

Planning to migrate to Pardot from ELQ, Hubspot, or Marketo? Recently migrated to Pardot from one of these platforms and looking for tips and tricks? During this panel we will discuss Pardot migration planning and talk with others on their experience moving from these platforms to Pardot. Our panelist will give real world examples and learnings from migrations and offer advice to get the most from Pardot.

Our Panelists include:

  • Zakk Cica, ICE Mortgage Technology
  • Kelly Ryan, Sercante
  • Tabitha Futch, Vonage

During this panel we will invite attendees to a Q&A session with our panelists.

About the Author

Kelly
Ryan
Sercante

Kelly Ryan has been using Pardot and Salesforce since 2017 and is excited to help clients develop strong marketing and sales strategies, while connecting the dots to make the magic happen behind the scenes. She has experience in multi-channel campaign strategies, digital marketing tactics, account based marketing, analytics and data understanding, website development, ad and landing page design, and any cool new tools as they appear. She is based out of Denver, CO and is a certified Pardot specialist and consultant.

Zakk Cica
Zakk
Cica
Manager - Marketing Operations
ICE Mortgage Technology

For over the past 15 years Zakk has been a well-known leader in the marketing automation world.

As an early adopter of Eloqua he quickly became an expert in the product and later was lured to work for Oracle in Silicon Valley.
He has helped elevate many global market leaders such as, Open Text, Synopsys and currently runs MarketingOps for ICE Mortgage Technology.
Zakk will be presenting on his journey migrating from Eloqua to Pardot.

Learn why he made the switch to Pardot, the benefits and disadvantages and how to properly plan for the migration.

Terry
Haynes
CRM Director
CSIS

Terry Haynes is the CRM Director at CSIS and has been with the organization for nearly four years. In the time there, he has overseen the transition from Classic to Lightning, as well as a number of implementations including the transition from Mailchimp to Pardot. He brings Salesforce experience from his time at the Veteran’s Affairs Center for Innovation where he worked with one of Salesforce’s largest federal clients on creating and updating dashboards for use in senior leadership meetings. Before moving to DC, Terry lived and worked in New Orleans for ~10 years where he also went to school at Tulane University.

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