Do Marketing Cloud contact keys, subscriber keys, and primary keys leave your head spinning? Are you concerned about duplicate contacts in your Marketing Cloud org?
We’ll explore the various types of keys in Marketing Cloud and learn how to use one key to rule them all. Astro will walk us through the right processes and not-so-good practices that keep our data clean and our marketing consistent. Then, we can avoid those billable contact limits.
A true lifelong learner at heart, Vicki is a 24x certified Solution Architect and Certified Instructor. She loves all things automation (marketing, core and data) & big picture design, especially when there are nonprofits involved. A mum of 3 living in France, she spends her time volunteering on various projects, being a Salesforce MVP, Marketing Champion, regular Salesforce.org Commons volunteer for The Technical Collective and RAD Women coach.
