If you haven’t already, it’s time to ensure your marketing practices are GDPR-compliant. This session will break down what GDPR compliance means for marketers and provide step-by-step instructions on how to implement an opt-in campaign using Marketing Cloud Account Engagement (Pardot) Engagement Studio.

Key Takeaways:
– Understand the essentials of GDPR compliance and its implications for marketing.
– Explore the differences between double opt-in and single opt-in processes.
– Learn how to strategically plan your opt-in campaigns.
– Discover best practices for setting up opt-in processes in Account Engagement.
– Understand how to manage compliance effectively after the campaign launch.

Join us to transform your approach to data privacy and enhance your marketing strategy!