Pardot Post-Covid: How Nonprofits Can Use Pardot to Turn One-Time Donors into Recurring Donors  

Skill Level


Learning Track

Non Profit

The economic fallout from the COVID-19 pandemic prompted many donors to make one-time donations to nonprofit organizations. With an influx of these one-time donors, nonprofits are now taking the next step and asking how to turn that group into recurring donors. Pulling from the hands-on work she’s done with major US food banks, Pardot Specialist and nonprofit consultant Catherine Moore will break down how nonprofit organizations have utilized Pardot to leverage digital donors.

Attendees learn how they can get up and running quickly with Pardot. From there, Catherine will equip attendees with lessons learned from organizations that have scaled their uses of Pardot to deepen relationships with one-time donors using engagement journeys.

About the Author

Catherine Moore
Digital Transformation Practice Lead
Heller Consulting

Catherine has served the nonprofit sector for over 20 years, defining and guiding the strategic pathway for technology, digital transformation, marketing, and fundraising at the Canadian Cancer Society and others. She is skilled at understanding and addressing the human concerns that arise during a project as well as the technical challenges that any system transition will bring. A certified change expert, Catherine is committed to bringing the latest change management techniques to nonprofit projects. She is active volunteer for the Association of Change Management Professionals (ACMP) and is a frequent speaker at nonprofit conferences and a guest on nonprofit-specific podcasts. Outside of her professional life, Catherine is passionate about STEM education for children and enjoys the privilege of mentoring other women and young professionals.

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