The economic fallout from the COVID-19 pandemic prompted many donors to make one-time donations to nonprofit organizations. With an influx of these one-time donors, nonprofits are now taking the next step and asking how to turn that group into recurring donors. Pulling from the hands-on work she’s done with major US food banks, Pardot Specialist and nonprofit consultant Catherine Moore will break down how nonprofit organizations have utilized Pardot to leverage digital donors.
Attendees learn how they can get up and running quickly with Pardot. From there, Catherine will equip attendees with lessons learned from organizations that have scaled their uses of Pardot to deepen relationships with one-time donors using engagement journeys.
