In this session we will break down the concept of “Platform Strategy”, looking at why companies often promise so much in the customer experience space, yet deliver so little, and how your organisation can overcome this. Think Data Strategy and Customer Experience strategy all neatly tied together with automation.We will look at the Salesforce ecosystem, and how it can be utilised to drive great CX (but more importantly ROI) in a simple step by step way that doesn’t require you to boil the ocean just to get started.